A Blog­ger’s favourite - The Cult Gaia Ark bag


Not your av­er­age Amer­i­can hand­bag brand, the Cult Gaia hand­bag looks as though it could have orig­i­nated in a far-off cor­ner of the Sey­chelles owing to the Earthy wood, bam­boo and nat­u­ral ma­te­ri­als and tex­tures fea­tures it pos­sesses. The la­bel which was launched in 2012 by founder and de­signer Jas­min lar­ian , has in an in­cred­i­bly short time, tapped into the fast and fu­ri­ous world of in­flu­encer mar­ket­ing as any­one who’s any­one ap­pears to have a Cult gaia ‘ark’ bag hang­ing del­i­cately from their per­fectly man­i­cured hand. The rea­son for the brand’s pop­u­lar­ity? each bag is a lux­ury piece of crafts­man­ship that’s ac­tu­ally af­ford­able. his­tor­i­cally, ‘it’ bags have come with a price tag sim­i­lar to that of a house (or a small yacht), but Cult gaia is turn­ing that per­cep­tion on its head. If you own an In­sta­gram ac­count, there’s a de­cent chance you’ve seen a Cult gaia “ark” bag as it has slowly be­come an in­flu­encer sta­ple - in­stantly rec­og­niz­able for its half-moon shape, graphic de­sign and rigid struc­ture. It’s at once min­i­mal­ist and state­ment mak­ing and also oddly ver­sa­tile.

THISDAY Style Vol. 17, No. 6278 Sun­day, July 1, 2012 sTella uzo sade akINosho chI alero cheryl

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