A Blogger’s favourite - The Cult Gaia Ark bag
Not your average American handbag brand, the Cult Gaia handbag looks as though it could have originated in a far-off corner of the Seychelles owing to the Earthy wood, bamboo and natural materials and textures features it possesses. The label which was launched in 2012 by founder and designer Jasmin larian , has in an incredibly short time, tapped into the fast and furious world of influencer marketing as anyone who’s anyone appears to have a Cult gaia ‘ark’ bag hanging delicately from their perfectly manicured hand. The reason for the brand’s popularity? each bag is a luxury piece of craftsmanship that’s actually affordable. historically, ‘it’ bags have come with a price tag similar to that of a house (or a small yacht), but Cult gaia is turning that perception on its head. If you own an Instagram account, there’s a decent chance you’ve seen a Cult gaia “ark” bag as it has slowly become an influencer staple - instantly recognizable for its half-moon shape, graphic design and rigid structure. It’s at once minimalist and statement making and also oddly versatile.
THISDAY Style Vol. 17, No. 6278 Sunday, July 1, 2012 sTella uzo sade akINosho chI alero cheryl