NIGERIA PLACES A BAN ON THE USE OF FOREIGN MODELS

Nigeria has banned foreign models and voiceover artists in local advertisements. The move is motivated by the Federal Government’s interest in developing local talent, inclusive economic growth, and growing the West African country’s advertising industry.

The Advertising Regulatory Council of Nigeria (ARCON) issued the directive recently. “All advertisements, advertising, and marketing communications materials targeted or exposed on the Nigerian advertising space are to use only Nigerian models and voice-over artists,” the council stated. The order takes effect from October 1, and the Nigerian government has given a leeway for all ongoing campaigns to keep running until the end of their terms.

“However, subsequent applications for revalidation for continued exposure of such materials will not be granted by the Advertising Standards Panel (ASP),” the regulatory body further noted.