DAVIDO WALKS THE NYFW RUNWAY FOR PUMA

Nigerian singer, David Adeleke, popularly known as Davido, was one of those who walked the Puma runway at the New York Fashion Week. Also on the runway were supermodel Naomi Campbell and athlete Usain Bolt. After a five-year hiatus, Puma returned to New York Fashion Week digital twist on its traditional presence.

The last time the sportswear brand graced an NYFW runway show was in 2017, when it collaborated with Rihanna’s Fenty. Now, Puma is back in the game with a futuristic “FUTROGRADE” runway show and an immersive metaverse experience that includes NFTs.