Liquor Coy Launches New Hologram to Combat Counterfeiting
Kasapreko Company Nigeria Limited (KCNL) has introduced a new hologram to combat counterfeiting of its popular brand of liquor, Alomo bitters, noting that this move is to help protect its numerous loyal customers and the company’s unequalled special brand of bitters in the Nigerian market. Managing Director, KCNL, Mr. Kojo Nunoo explained that counterfeiting has continued to plague the herbal drinks market, saying his company has not been spared in the spate of counterfeiting.
Nunoo during the launch of the hologram in Lagos, stressed that the launch was basically aimed at protecting innocent consumers who are major partners in progress for the growth and sustainability of the company.
“We have not been spared, counterfeiting and faking still remains a major challenge in this industry. We have added some security features to protect our esteemed and loyal customers of our brand,” he said.
He said the fight against counterfeiting is ongoing, maintaining that the company has also employed the services of regulatory agencies to stay ahead of the game in the bitters category in Nigeria.
“We have added some security featured embedded on the product. This is to give our customers some level of confidence that they are consuming the authentic brand. The security features will therefore help the consumers to identify the original products to buy,” he added.
“We are a company that has a lot of regard for our esteemed customers. We believe in giving our customers the best and quality products for their hard earned money,” he stressed.
Also speaking at the event, the Special Adviser to the Governor, Lagos State, Babatunde Fashola, on Commerce and Industry, Mr. Seye Oladejo stressed the need to protect the consumers’ safety and ensure value for money spent, saying this move by KCNL is a step in the right direction to boost the company’s image as well as protecting the welfare of the consumers.
He pointed out that counterfeiting is not to the brand alone, saying that Lagos State had dealt with many related cases of counterfeiting which he said is bad for economic growth and development.
“If the Nigerian market is good for this product, I think it is also good for it to be manufactured here locally. Nigeria has a large population and it is the preferred destination for investment. Lagos State is willing and ready to provide you the necessary opportunities in our agro-industrial park to help you grow and support your investment,” he said.
Head of Lagos Office, Consumer Protection Council (CPC), Mr. Tom Tamunokobia said the launch was an enviable project, noting that counterfeiting is a major problem for the country and has health implications for the citizenry.
He stated that the council places much attention on consumables and also called on the manufacturing sector to work closely with regulatory agencies to combat issues of counterfeiting and faking in the country.
On his part, Marketing Manager, KCNL, Mr. Peter Adegor said the product has gained so much acceptance in the Nigerian market, stating that it is a brand that is a game changer redefining the bitters category in Nigeria.
He said the fact that the product is being counterfeited by unscrupulous individuals, shows it is one the leading herbal drinks in the Nigerian bitters industry.