Heineken ‘90 Prizes in 90 Minutes’ Promotion Kicks off
The Heineken’s “90 prizes in 90 minutes”promotion in Nigeria kicks off this month as the return leg of the knock stages begins in earnest. From 17th March, 2015, Heineken fans stand a chance to win fantastic prizes during every minute of the UEFA Champions League matches. All a fan needs to do to participate is enjoy a bottle of Heineken and send their unique code found under the crown cork to 20822. More details will be displayed during match breaks.
This innovative promotion is part of the exciting package from Heineken’s “Champion the Match”campaign, marking nine consecutive years of UEFA Champions League sponsorship. According to Kufre Ekanem, Corporate Affairs Adviser of Nigerian Breweries Plc,“The UEFA Champions League’s unrivalled international reach and professional standard makes it the perfect match for Heineken. It is one of the brand’s main engagement pillars, and as such we strive to constantly strengthen and broaden our activation through innovative marketing and our global footprint.”
The partnership between Heineken and the world’s foremost club football tournament has been delivering world class experiences to Nigerian fans, including the exquisite Heineken House Lagos. The Heineken House, Lagos, is open to Heineken fans on every Champions League match night, where they enjoy match screenings and special entertainment performances in the company of celebrity guests. The House has played host to leading lights across business, sports and entertainment including Ruggedman, 9ice and most recently, Victor Ikpeba and Tuface Idibia.
On the unfortunate match night where Arsenal lost at home to Monaco, many of their fans found solace in a brilliant entertainment performance from ‘Joe Joe Body Beat’. His mesmerizing showmanship amazed guests as he played familiar songs using Heineken bottles, crown corks and other improvised musical instruments during the half time break.
The brand managers promise more live entertainment and surprise special guests at the house this week, as the return legs of the Champions Leagues matches get underway from tonight and tomorrow.