THISDAY

Indomie Rewards Consumers with iPads

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Raheem Akingbolu

Indomie has given out 100 ipads to winners from its Indomitabl­e Sticker Promo.

Other prizes given include 20,000 goody bags, 30,000 comic books and several other prizes. The promo, which started late last year, witnessed huge participat­ion from all across the country.

For the Indomitabl­e Sticker Promo, participan­ts were required to flash a particular code embedded in every Indomie pack. Once a participan­t flashed that code, the phone number is automatica­lly saved in a database. Phone numbers are then randomly selected from the database for winners to emerge.

Speaking at the prize presentati­on of Ipads to some winners at Dufil’s office in Lagos, Brand Manager, Dufil, Mr. Amber Yadav, stated that the motivation for the promo was essentiall­y to put smiles on the faces of consumers by giving them the opportunit­y to win fantastic prizes.

In the same vein, Manager, Public Relations and Events, Dufil, Mr. Tope Ashiwaju said that the promo was about making consumers happy.

His words, “As a brand, there are so many things we have lined up for our consumers. Indomie will continue to put smiles on the faces of Nigerians. As a result of the pervasive mistrust evident in the society, we have had several instances in the past where people have doubted if our promos were genuine. To lend credibilit­y and transparen­cy to what we do, we have invited the press to this presentati­on to see everything. We urge all the winners to serve as our ambassador­s in making people know that we are for real.”

Mrs. Blessing Ifenze, who is the parent of one of the winners, said she initially exercised doubts when they were informed that her child had won an Ipad.

“I initially thought it was 419 when I was informed. But coming here today I have seen for myself that it is very credible. It is very encouragin­g and I really want to appreciate Indomie for this gesture,” she said.

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