EMC Increases VMAX3 Lead as Industry’s First Enterprise Data Service Platform

EMC Corporation has announced new updates to the EMC ® VMAX3 ™ platform, the industry’s leading data service platform, fundamentally changing what has been possible with enterprise storage by delivering new levels of automation, modernisation and consolidation to customers.

EMC, according to a release issued before the launch of the platform at the Venetian Hotel venue of the EMC Global media and analysts forum in Las Vegas, US, is extending enterprise data services to multiple platforms with the launch of FAST.X™, automating storage tiering across the data centre.

VMAX3, according to CEO of EMC, David Goulden, is a radically new approach to enterprise storage architecture, separating software-based data services from the underlying hardware, allowing the hallmark VMAX® capabilities – local replication, remote replication, and storage tiering – to extend to other platforms from EMC and third-party vendors.

VMAX3 also dramatically simplifies management at scale through service level objectives (SLOs), improving overall staff productivity and allowing them to focus on the needs of the business, rather than the management of technology.

The VMAX3 data service platform architecture allows customers to build a flexible storage infrastructure in which decisions are not bound by what is possible within a single “frame”. Customers can now choose the optimal platform for each workload while consistently protecting and managing them based on their service levels, using industry-leading VMAX capabilities.

EMC is announcing an expanded set of VMAX3 data services and capabilities that further automate, consolidate, and protect mission-critical IT operations.

Key highlights include: VMAX3 offers automated tiering beyond and across the data centre with FAST.X, extending enterprise data services to multiple platforms and extending service level objectives from VMAX3 to other storage devices.

There is also ViPR Controller and VMAX3 Integration with EMC® ViPR® Controller software which allows organisations to automate delivery of differentiated classes of storage services through the ViPR Controller self-service catalog. EMC is showing a proof of concept of ViPR Controller running in a VMAX3 guest container for simple SDDC deployment.

Another platform launched at the 3three-day event is the Automated Storage Tiering to XtremIO, where VMAX3 integration with EMC® XtremIO™ flash storage allows customers to benefit from the data reduction of XtremIO while leveraging VMAX3’s reliability and simplicity. EMC is also previewing an option to purchase a VMAX3 platform with integrated XtremIO X-Brick™ building blocks for easier deployment and management of low latency, compressed data tiers.

The technology company also unveiled Automated Storage Tiering to the Cloud where VMAX3 integration with EMC® CloudArray® cloud-integrated storage moves less active workloads to more cost-efficient cloud storage resulting in up to 40 per cent lower storage costs and highly scalable back-end capacity.

Another platform in the release was VMAX3 ActiveActive Replication, and the organisation noted that “later this year, VMAX3 will deliver active-active high availability for non-stop data access and resource balancing with newly enhanced SRDF®/Metro™ functionality.

FAST.X for VMAX3 with support for XtremIO is planned for release this quarter. SRDF/ Metro and FAST.X support for CloudArray and third-party storage is planned for release later this year.

According to the President, Core Technologies, EMC Corporation, Guy Churchward, “VMAX3 is a truly transformational solution that can change the way that businesses build their data centres. Separating software data services from the underlying hardware allows organisations to take advantage of fundamentally different ways of delivering enterprise storage architectures.

As the industry’s first enterprise data service platform, VMAX3 delivers new levels of automation and consolidation while redefining what is possible within, and beyond the data centre.” EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing.

Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyse their most valuable asset - information - in a more agile, trusted and cost-efficient way.

EMC, EMC2, CloudArray, FAST.X, Metro, SRDF, XtremIO, X-Brick, ViPR, VMAX, VMAX3and the EMC logo are registered trademarks or trademarks of EMC Corporation in the United States and other countries.