Royal Exchange Prudential Life Strategises for Improved Performance
Royal Exchange Prudential Life Assurance (REPLA) has been urged to focus on customer service excellence, among other major initiatives, to drive its quest for market leadership and enhance the company’s status as a dominant player in the life insurance industry in the next three years.
Speaking at a national retreat for management staff of the company, the Group Managing Director of Royal Exchange Plc, Mr. Chike Mokwunye, encouraged staff of Royal Exchange Prudential Life Assurance, especially those in customerfacing departments, to make service excellence their guiding principle and watchword in their interactions and dealings with clients of the company.
According to Mokwunye, the customer is at the heart and soul of every organisation’s growth and success and it is very important to keep them satisfied if one wants to remain in operation.
“If the customer is treated well, he/she stays with you, but if he receives shabby and unsatisfactory treatment, he will take his business elsewhere.”
He noted that the future of insurance in Nigeria is the life business, which has not been fully tapped into, adding that for Royal Exchange Prudential to seek market leadership, an effective and efficient policy of customer service, loyalty and retention must be in place in the organisation.
In his remarks, Mr. Wale Banmore, Managing Director of the company said in addition to service excellence, his company’s focus is also on the deployment of a robust retail marketing strategy to take insurance to the grassroots, as well as training and upgrading of its marketing personnel, in line with current realities.
“The attainment of these goals, amongst others in the current financial year, will impact positively on the fortunes of the company, in the area of profitability ,improve service delivery to our clientele and boost our premium income”, Mr Banmore added.
He said the company’s management believes strongly in the Royal Exchange brand and its people, adding that it’s most important resource persons are more than capable of delivering outstanding service to existing and potential clients, nationwide”.
Banmore further commended all staff of Royal Exchange Prudential, for their drive and resourcefulness, which according to him,has resulted in ‘winning ways’ for the company.
He however challenged them to work harder in the years ahead, in order to achieve the company’s objective of becoming a world class company by 2016”.
Royal Exchange Prudential Life Assurance Company is a wholly owned subsidiary of Royal Exchange Plc, licensed by the National Insurance Commission to offer the full range of life and endowment insurance products. With years of experience in the Nigerian insurance market, Royal Exchange Prudential Life Assurance has an enviable reputation for reliability, integrity, professionalism, technical competence and financial strength.