Flour Mills Introduces New Product

Flour Mills of Nigeria Plc (FMN), one of the leading industrial player in the food manufacturing sector said it recently introduced another product, Daily Delight, an instant cereal into the Nigerian market.

The company said the new product was introduced in line with its tradition of boosting the nutritional needs of Nigerian children.

Presenting the product, the Marketing Manager, Mrs. Ronke Osho, was quoted in a statement to have described Daily Delight, as a smooth, tasty and nutritious instant cereal made from composite whole maize and soya beans flour, which according to her, is also is rich in energy, calcium and protein. She said the new product is also fortified with vitamin A and iron.

According to her, Daily Delight is a product of extensive consumer research carried out pan Nigeria among caring mothers who desire affordable and healthy nutrition to support the physical and mental development of their children.

Osho further said an integrated marketing and communication campaign had been developed to support the new prpoduct.

“The campaign,

which was developed based on consumer insight would carry the message: ‘Nourishing Kids, growing minds and bodies’ to communicate the functional and emotional benefits of the product,” the statement added.

The New Daily Delight is an addition to the range of products in the Golden Penny Food Basket from the stable of FMN Group, makers of Golden Penny Flour, Golden Penny Semovita, Golden Penny Noodles and Golden Penny Sugar. FMN is Nigeria’s foremost wheat milling company that has being feeding the nation with high quality nutrition since 1960.