NFF, Padmozi May End Marketing Partnership

Glass House set to advertise key posts

inAbuja The Nigeria Football Federation (NFF) is mulling radical changes that will affect the interest of some of its strategic business partners as well as some top echelon managers.

THISDAY checks revealed last night that the NFF Executive Committee is contemplating reviewing the contract with marketing consultants, Pamodzi which had for more than a decade acted as the go-between NFF and other major sponsors.

It was learnt that the federation wanted to end the relationship with Pamodzi in other to bring impetus to the marketing of its sporting assets.

It is apparent that the relations between NFF and Pamodzi , headed by Mike Itemuagbor, is no longer what it used to be as the marketing consultant was put in the dark regarding some of the recent marketing deals consummated by the NFF board.

Some of the mega deals included the partnership with Taleveras Foundation in building a Technical Performance Team around the national teams, leading to the sponsorship of 17 qualified persons for a three-week match reading course in the United Kingdom this year with Igho Samoni and the recent $750,000 kit sponsorship deal with Adidas.

Similarly, the board led by Amaju Melvin Picnick has finally resolved to advertise the three top management positions of the Marketing Director, Technical Director and Director of Competitions.

Sources at the Glass House revealed that the board which met on Wednesday is set to redeploy the current Marketing Director, Adama Idris to head the federation’s Lagos Liaison Office

and advertise the post for qualified hands to apply for it. The other positions are currently vacant and urgently require to be filled with capable technocrats.

Dr Sanusi Mohamed, who used to head the competition department was recently appointed as the substantive NFF General Secretary after the celebrated spat between Musa Amadu and Pinnick over the management of the FIFA World Cup money forced the resignation of Amadu.