THISDAY

CHRIS AIRE BEVERLY HILLS STORE

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Chris Aire, the revered luxury wristwatch maker and jeweller of internatio­nal repute, has upped his game with the introducti­on of new set of luxury wristwatch­es called Parlay Ambidextro­us and Parlay GMT to his impressive creations.

This comes on the heels of the opening of the Chris Aireflagsh­ip store in Beverly Hills where his latest collection­s are on display.

The wristwatch­es, which will feature in the June, 2015 edition of one of the most respected luxury lifestyle’ magazines, the Robb Report, are uniquely different from other set of luxury items from the Aire’s stable.

According to the Nigerianbo­rn entreprene­ur, who made an impressive entrance into the Nigerian market with the launch of an exclusive outlet at the prestigiou­s Transcorps­Hilton Hotel, Abuja some years back, the latest addition bear testimonia­l to his business drive to satisfy the high taste of the wide range of clientele that craves such finer things.

Described as extremely rare timepieces, the AireAmbide­xtrous Parlay Automatic Chronograp­h combines unique aesthetic designs with sophistica­ted movements. One of the watches comes in lagoon blue, a Soprod base movement 2025/28242 with Chris Aire modificati­on slipt crown and pushers. It is ideal for both right and left handers. It comes in different forms including Sapphire crystal; Stainless steel with diamond -coated lagoon blue PVD.

Speaking in at a tele-conference session with reporters in Abuja, Chris Aire said his experience over the years was of immense value in the creation of what he described as “one of the few ambidextro­us watches in the world.”

On the new timepieces, he said: “There are basically two movements in the new collection three offerings of each model. They are offered in gold, which comes in our signature red gold collection or yellow gold and white gold. They come in black PVD and we are introducin­g the blue PVD which is also unique and stunning!

Aire’s new store, which was officially opened in December last year, is located at the Beverly Hills Triangle popularly called the luxury capital of the world where all the major brands such as Channel, Cartier, Armani etc are located.

The timepieces, including Aire’s signature jewellerie­s, are also on display at the Abuja outlet.

Aire, who has become a frequent visitor to Nigeria in the last four years, has other business ventures in the country. He is the sole financier of a multi-million naira charity trust in which he has committed time and energy in empowering vulnerable and underprivi­leged youth. He shuttles into the country regularly in search of new opportunit­ies and partnershi­p with the government for effective governance module.

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