An Invitation to Lynchburg
The entertainment and nightlife industry is experiencing a boom and the international brands are paying close attention, one of which is Jack Daniel’s.
Jack Daniel’s Single Barrel is a premium whiskey brand quite unique from other whiskey brands. One barrel is specially selected out of every 100 barrels by the Master Distiller Jeff Arnett, and set aside to mature in the highest reaches of the Jack Daniel’s barrelhouse where dramatic temperature changes cause the colour and taste to deepen further creating a smooth, one-of-a-kind flavor and robust taste. Every barrel selected gives the whiskey a different flavor and that’s why it’s hard to find two bottles of Single Barrel the same. It’s not every whiskey that can say the Master Distiller has specifically chosen every Single Barrel especially for the consumer.
Jack Daniel’s Single Barrel has invited 7 key members of the Nigerian nightclub and entertainment industry on a weeklong trip to their Distillery in Lynchburg, Tennessee for the ‘Buy The Barrel Program’. The selected individuals include; Frank Okamigbo (of The Place Lounge Lekki by Papas), Charles Okpaleke (Partnering Owner, Play Abuja), Shina Peller (CEO and Owner of Quilox Night Club & Aquila Group), Ibukun Shoboyede & Niran Odulana (Co Owners of Road Runners Night Club), Abubakar Atodo Isah (CoOwner of Caribbean Lounge Abuja) and Chris Ubosi (MD Megaletrics Limited mother company to The Beat FM, Classic FM & Naija FM).
These individuals will be given the opportunity to personally hand-select their very own Barrel of Jack Daniel’s Single Barrel with the Master Distiller and Master Taster of Jack Daniel’s, with the barrels and bottles specially customized according to their specifications, which they will bring back to their respective establishments.
They will have a chance to meet with Jack Daniel’s master distiller Jeff Arnett for a private tour of the grounds where they will learn about the history of the brand and will also experience a personal tasting session by the distillery’s master taster; Chris Fletcher.
Upon their return, Nigerians will begin to enjoy the southern hospitality of Jack Daniel’s Single Barrel at these clubs across the country and with the premium service ritual for every bottle purchased from each outlets, guests are guaranteed to be left thoroughly mesmerised.