CHI Happy Hour Connects Consumers on Social Media

To harness the power of social media to build brand loyalty, Chi Happy Hour, a drink from the stable of CHI Limited, has launched the ‘Burst of Refreshment Talent Showcase’ contest.

Fans of the Chi Happy Hour are expected to participate in the contest by uploading their videos where they are singing and drinking CHI Happy Hour with family members, friends and colleagues and win amazing prizes.

The campaign, which is aimed at boosting the brand’s growing popularity among followers on social media platforms, was unveiled this month. The Burst of Refreshment Talent Showcase contest will see winners going home with fantastic prizes, such as Samsung Galaxy S5, digital cameras and cartons of Chi Happy Hour.

To participate in the contest, a consumer is expected to record a 30 – 60 seconds video of him or herself singing about Chi Happy Hour to the tune of any song of choice. The song, however, must be refreshing.

“In the chorus, the phrases ‘Chi Happy Hour’ and ‘Burst of Refreshment’ must be mentioned. The participant must also be seen drinking Chi Happy Hour in the video while taking an action that signifies how refreshed the participant is. The participant must then visit Chi Happy Hour’s page on Facebook, ‘Like’ the page and upload the Mp4 file video file as a private message. Shortlisted videos will then be posted on the Chi Happy Hour timeline. Shortlisted participants are encouraged to get all their Facebook friends to ‘Like’ their videos as the videos with the highest numbers of likes will emerge as winners of the competition,” the firm said in a statement.

Since the commencement of the contest on Facebook this month, the promotion has recorded hundreds of entries and comments but only shortlisted entries can be seen on the timeline.

With over 64,000 likes on Facebook, the Burst of Refreshment Talent Showcase is a great way to build awareness about the Chi Happy Hour page and by the time the competition is over, the number is expected to have crossed 100,000.

According to Chi Limited’s Managing Director, Mr. Deepanjan Roy, “The Chi Happy Hour Social media engagement is a unique way of connecting with our consumers. For us at Chi Limited, we place premium on our products and consumers and the Chi Happy Hour Burst of Refreshment campaign offers an opportunity for both consumer engagement and brand affinity”.

Chi Happy Hour fruit drinks, which comes in 1Ltr, 500ml and 250ml packs, are the fastest growing brand in the fruit juice and nectar category. The fruit drink is ideal for parties and other social gatherings. It is available in the market in variants of Peach and Tropicana, as well as Apple Peach Pear, Guava and Kiwi Mint Lime.