SD Motions Share Branding Strategies

A company's brand is its promise to its customers. It is a statement of what is expected from its products and/or services. It is what makes the company different from others in its industry. The saying "you can't please everyone" comes to mind when talking about branding. A brand tells who are and who the company wants to reach. SD Motions share their insight on branding strategies!

According to Mr. Nnamdi Ugwu, “This is a plan for developing a business brand. It is a long-term project and needs to be treated as one. Its concern is eliciting the customer's emotions and thriving in the competitive environment.”

To create a brand, the first step is defining the goals of the business. The goal of the business will set the tone for the strategy employed in branding. It is also essential for a company to avoid trying to build a brand on short-term business practices. Brands are not built in a hurry.

A company's branding starts from its logo, product packaging as well the company’s website design. These should all have a prominent display of the company logo on them.

Mr. Ayodeji Dabiri, said, “The strategy a company prefers to use in branding is determined by who they intend to reach as well as how, when and where they intend to reach their target customers. The media used in communicating the brand is a part of this strategy. Whatever medium is used, consistency is necessary to build a strong brand.”=

A strong brand commands respect amongst its competitors. A good example in this regard is MTN Nigeria, a brand built on a long-term appeal to the customer’s needs and emotions. Any bright, yellow color easily brings the company to mind. The company logo, their website and product packaging are all branded with the color yellow. Their buildings, sales person’s