P&G Stirs Competition with New Ariel Automatic Powder

Ariel, P&G’s flagship laundry brand stirred competition with the launch of innovative Ariel Automatic powder. The new extension promises to deliver a brilliant stain removal in one wash with their automatic washing machines. Partnering with leading fashion designer, Folake Folarin-Coker, the launch of new Ariel Automatic unveiled an exclusive, cuttingedge washable line under her Tiffany Amber label, inspired by Ariel and the Perfect Match concept. “I am proud to be associated with a global, leading brand that is also conscious of trends in African fashion. My designs have always reflected an eclectic mix of European and African influences, and with this line, these are combined in an expression of ‘the perfect match. Thanks to Ariel, I can also be confident that these garments will stay beautiful for longer, even as they are washed and cared for at home,” said Folarin-Coker. Ariel has also partnered with the Vlisco Group’s Woodin brand to understand trends in African fabrics and thereby deliver cleaning that also protects and enhances the continent’s unique style. The President of the Fashion Designers Association of Nigeria (FADAN) Mrs. Funmi Ladipo, at the unveiling applauded the new product initiative, noting that the right fabric clean and care is almost as important as the clothes design itself. Speaking at the event, P&G Nigeria Commercial and Brand Director, Ehinomen Enekabor, said: “Ariel believes that innovation starts with the consumer. We gain insights into people’s everyday lives, so that we can combine ‘what’s needed’ with ‘what’s possible’, through the latest technology and innovation. With more and more Nigerians investing in automatic washing machines, it is important that Ariel is able to offer them a world-class product, specifically designed for this purpose.” The event also featured a live demonstration by Ariel Research and Development Manager, Patience N’Kamba Makenga who wowed the audience with new Ariel Automatic’s performance in superior cleaning and stainremoval, but also how it helps to protect and enhance fabrics.