Spinall Assumes Ambassadorial Role

Desmond Oluseye Sodamola, better known as, DJ Spinall was so happy he wanted to start drinking immediately. But he had to keep his happy emotion under check. He was in one of the meeting rooms at the corporate headquarters of Guinness Nigeria Plc. The ceremony that elicited this show of cheerfulness was the official signing of Spinall as brand ambassador for Smirnoff.

The formality that sealed this landmark partnership-the first of its kind for a DJ-was less than 10 minutes. As he appended his signature to the oneyear contract, he looked up and smiled into the camera.

The graduate of electrical/electronic engineering looked back to when he started and assured himself that his decision to stick with what he loves doing was right. Although, he would not disclose what he was being paid for the role, he explained that the agreement required him to support and promote the brand. He was particularly happy that the Smirnoff will make provision for Nigerian music. Indication that he was happy with the monetary package could be garnered from the fact that Spinall who had supported competing drink brands in the past, didn’t mind that he was entering an exclusive deal that ties him solely to Smirnoff.

Spinall who is known for his trade mark caps made from African fabrics said he was pleased to work with one of the leading spirit brand in the world. According to him his career is at point where he is more interested in leaving a legacy, more than all the material and pecuniary benefits that can accrue to him. For this reason, he has started a DJ academy that has graduated four persons already. It is for the same reason that he is showcasing the African image with his caps.

DJ Spinall inched his way into the consciousness of the entertainment public in Nigeria by featuring regularly at the Mathew Ohio created show business platform, Industry Nite. As Industry Nite increased in fame and reputation, so did Spinall. When Smirnoff bought into Industry Nite, the relationship between the party drink and Spinall became

Burna Boy and Wande Coal at the Spinall party cemented. For Liz Ashdown, Head, Marketing for Spirits for Diageo, the parent company of Guinness, the choice of Spinall is a natural fit. According to her, Spinall has a good understanding of Electronic...

Nigerian DJs Worldwide (NDJs). He is also currently the official DJ for Channel O Africa, Beat FM Radio Station, Wande DJ Spinall Coal amongst others. He has also been involved with Africa’s top Pop singer, 2face Idibia.