IMAX SIGNS AGREEMENT WITH FILMHOUSE CINEMAS
IMAX Corporation and Filmhouse Cinemas, Nigeria’s largest chain of theatres have announced an agreement for an IMAX theatre to be located in a new project in Lagos. The deal, announced at CineEurope, marks the first-ever IMAX agreement in Nigeria and West Africa. Nigeria now ranks as Africa’s largest economy. The agreement underscores the company’s continued expansion in Africa, where IMAX signed its first-ever deal in Angola and added four new theatres to its network in South Africa.
“Our mission is to establish the best movie-going experience in Nigeria. IMAX will help us realize this goal by delivering an immersive and differentiated experience previously unavailable to Nigerian moviegoers,” said Kene Mkparu, CEO, Filmhouse Cinemas. “As we continue our aggressive expansion plans, IMAX will serve as an anchor attraction in our multiplex in Lagos, redefining the premium cinema experience in Nigeria. We are proud to be the first to introduce IMAX in the country and look forward to broadening its reach.”
“We are delighted to join forces with Filmhouse Cinemas and enter Nigeria, which represents a key strategic move for our expansion in Africa. Recent reports project that Nigeria’s entertainment and media revenues will reach an estimated $8.5 billion by 2018 - more than doubling from 2013,” said Andrew Cripps, President, IMAX EMEA. “As the biggest economy on the continent and a market that is extremely under-screened, we believe that together with Filmhouse we can seize the mutual growth opportunities that exist in Nigeria and bring the world’s most immersive cinematic experience to more audiences across the country.”
Television viewers were wowed last weekend by children in the first episode of the Etisalat-sponsored ‘Kids Say the Darnest Things’ which debuted on AIT. Powered by Cliqlite, from Etisalat, the children’s comedy series brings out amazing traits from the children whose responses to questions thrown at them by Tony Okungbowa, the anchor of the programme were intelligently delivered.
Most of the children thrilled the studio audience and viewers with their responses, while some gave answers with vivid descriptions, some out rightly told the presenter that the answer was best untold.
As the second episode airs on television today, viewers and audiences will be treated to another round of magical moments as they watch smart Nigerian children air their views on different topics; from money affairs, to education and lifestyle in Nigeria.
Commenting on the show, Head, Events & Sponsorships, Etisalat Nigeria, Modupe Thani said the television series aligned with the company’s philosophy, and provides an opportunity for the fastest growing telecommunications company to demonstrate its passion for the education and wholesome development of Nigerian children.