PZ Cussons Enters Partnership with Manchester City
In what looked like a new step towards raising the stake of PZ Cussons in the fast moving consumer goods sector, promoters of the brand have sealed a three year partnership deal with Manchester City Football Club.
According to the company, the deal, which was recently announced in Lagos will see the club embedded in the Nigeria market and deliver increased fan base experience across Africa.
Meanwhile, three leading brands from the stable- Premier, Olympic and Robb, have been identified as pivotal platforms to drive the partnership deal. It was also stated that customers of the various brands will by this partnership be given the opportunity to win a number of exclusive VIP match day experiences at the Etihad Stadium and opportunities to meet the players and watch private training sessions.
In his address, the Group Category & Brand Director, PZ Cussons Plc, Mr. Tim Perman noted that the company’s commitment to Africa goes beyond the provision of quality products but also has a focus at bringing real consumer value through relevant content and services by igniting exceptional experiences to consumers.
“As a critical part of this strategy, we are pleased to be working closely with Manchester City Football Club in Nigeria to deliver on our consumer promise.
There is a great fit between our brands in terms of heritage, values and a desire to win. We look forward to delighting our consumers with unique experiences from brands that they trust and a sport that they love,” he noted. Perman also stated that, “the region’s growing Manchester City football club’s fanbase will be propositioned with a number of experiences and prizes to get them closer to the club. VIP tickets and meet-and-greets will be made available to competition entrants in the coming months.”
Confirming the club’s excitement with the partnership, the Commercial Director of Manchester City Football Marketing, Omar Berrada, who brokers Manchester City’s commercial partnerships, said, the club was pleased to add PZ Cussons to its existing partnerships in Africa.