For Midwestern, It is a Brand New Identity
The vibrancy of the Nigerian market and the renewed interest of the global business community in the country’s economy have continued to encourage competition in all sectors. But until recently, cutting edge strategies and modern marketing stunts are like exclusive preservations of the players in the banking and telecommunications sectors.
However, Midwestern Oil and Gas Company Limited walked an unusual but commendable path recently when it dropped its old toga and adopt another identity, to remain vibrant and inviting. At a classy event at the company’s corporate head office in Lagos, Midwestern unveiled a new logo and reassured stakeholders of the determination to remain a top player in the oil and gas sector.
The new logo comprises a droplet and a word mark. According to the Managing Director of the company, Mr. Charles Odita, the droplet symbolises the company’s operations as a key player in the hydrocarbon exploration and production sector. He said the word mark, which is bold and assertive projects Midwestern’s confidence and professionalism while showing its determination to pursue its goals with passion and commitment.
According to Odita, the organisation’s blue and red colours stand for what the company represents. “Blue shows our strength, stability and professional integrity. It depicts the depth and limitless nature of our human and natural resources. Red is the colour that projects the passion in our people, because people are our most valuable asset. This colour depicts our commitment and zeal. It shows our energy to succeed,” he said.
Before the recent unveiling, the company had in 2014 reformed its vision and mission. To this end, its current vision is to be the leading independent E&P Company focussed on Africa, with diversified portfolio of hydrocarbon assets. In the same vein, its mission is also to explore and develop hydrocarbon in a safe, environmentally friendly and cost effective manner.
The import of this development is that despite the present downtown of crude oil price, handlers of the brand still believe they have a good story to tell and a reason to be grateful to stakeholders for the success they have achieved so far. The company was incorporated in 1999 and in 2003 it was awarded part interest in Umusadege Field located in OML 56, at the ratio of 70 percent to Midwestern and 30 percent to Suntrust Oil Company.
Sequel to field activities starting in 2005, the company achieved first oil in April, 2008 at flow rates of 3,000bopd and today it has been able to ramp up its production to about 25000bopd successfully with a safety record of 8.8 Million Man-hours LTI free.