What is your average price range?
Have you always wanted to be an entrepreneur?
Yes, I have always wanted to be an entrepreneur. Even while I was working with a multinational company several years back, I didn’t find fulfillment in it because I have always been an up-to-the-minute person. I believe in creativity and style. A woman is supposed to have style, poise and taste and so Stylenest was a dream come true for me. Our mission is to provide women a trendy urban feel and so we decided to go with the name Stylenest. This is a nest where style and trendiness has come to rest. I am aware that you know so well the story of the eagle and its nest and how the eagle does everything possible to protect its children. We do all it takes to protect our clients. So, in Stylenest International, we pride ourselves as being the custodian of style and trend in the business of hair extension, products and salon services. Stylenest International was born out of desire to transform every lady from normal and plain to a fashionable diva. We started about five years ago.
What in the first place triggered off your desire to go into hair business and not any other kind of business?
Again as an entrepreneur I ventured into the business so as to make profit; so profit was also at the back of my mind when we initially commenced operations here in Nigeria but then, to me it was a fulfillment that I could finally make a woman, regardless of their age, class and social status beautiful and happy. I am a woman and I am proud to be a woman. I am proud to promote womanhood. I like seeing women look good and so my major aim was to make women of all ages appear trendy and fashionable. I am not saying it must be expensive in order to be trendy. No, that’s not the case here. Basically, you can work within your budget and look trendy. Believe this or not, our appearance speaks volume about who we are. A woman is a total package. When am talking about total package here, am referring to who we are both inside and outside. So the hair of a woman also speaks volume about the woman. So we established Stylenest International to cater for the hair needs of women. This was the reason why in 2011, we launched Stylenest International to help bring home quality hair extensions to women not just in Nigeria alone but across the African continent. So we are a marketing company that deals in the promotion and sales of 100 per cent human hair extensions and wigs as well as other hair care products.
Can you take us back to how it all started and how you have been able to grow it to the stage it is today?
Our focus was to bring out the beauty in African women irrespective of their age, social status or religion. We wanted the best for women. We wanted total hair care package for our women. So after several marketing research, we came to the conclusion that Stylenest will be the ideal name for the business because we wanted an environment where woman will come in and feel comfortable and get quality hair care treatment. Simply put, Stylenest as the name implies is a home of style, a home for the woman of style and beauty. Since we commence business, I am happy to say that we have brought smile on the faces of so many women in and out of Nigeria. Today, our hair extensions, wigs and hair care products are sold nationwide and outside Nigeria. With help of new media, we showcase our products to our clients all around Africa.
Well, our products are not cheap but it’s very affordable. It caters for people depending on your budget. We provide our service to everyone, women of all ages and class. We have celebrity clients, and also working class women. We also provide home delivery nationwide for these products as well. This makes it easier for us to reach everyone. We also have our seasonal sales promotions, which afford every woman a chance to get hair and hair, care products that are within their budget.
How do you market your brand?
Basically, we use the new media: online marketing; Facebook, Instagram, twitter, our website and other social media platforms and with the help of media outfits like yours, we believe that our story will reach more women. Currently, we are running a campaign called: 'Your lover’s Hair Choice' promotion. It’s a social media campaign which allows women to visit our Facebook page and state in clear terms the kind of hair extension they want to wear in this month of love and at the end of the week, the Stylenest team visit the city with the highest number of likes and comments on the Stylenest Facebook page and provide them with our products. The campaign is targeted at major cities in Nigeria, namely; Abuja, Port Harcourt, Enugu, Aba, Calabar, Owerri, Benin, Warri and Asaba. Clients are also free to walk into any of our outlets in various parts of Lagos and then in Ghana and South Africa.