South Africa Hits Nigeria with Four Handsets Model

South Africa investments in Nigeria recently got up a notch with the introduction of four mobile devices. The devices: AG Mobile Ghost, AG Mobile Style, AG Mobile Zoom and AG Mobile Boost all with advanced specifications and features, supported by exceptional customer service.

According to chief executive officer, AG Mobile, Anthony Goodman, the brand, which had hitherto enjoyed rich presence in eight African countries including the host country, South Africa, came to Nigeria as part of the company’s expansion strategy to provide more Africans with affordable and quality products while investing in markets that offer mutually beneficial opportunities.

Recognised as one of the continent’s first original design manufacturer, ODM, AG Mobile was the first South African brand to release its own mobile device in 2007 and the first in Nigeria to launch independently of a retail partner.

“As a proudly African brand, we believe that we will bring great value to Nigeria. We’ve started by building relationships with well-respected brands such as MTN, Etisalat, Ringo and Jumia, creating employment opportunities, and supporting the networks’ objectives to advance Nigeria’s connectivity from 2G to 3G.”

Goodman continued: “While our initial marketing roll-out covers Lagos, Abuja, Port-Harcourt and Kano, our reach is national. Our Android, feature-rich devices, are available online via Jumia, from MTN and Ringo outlets as well as independent dealers across the country. We’re also completing the installation of our first retail space at the Ringo Arena in Computer Village, Lagos, and will be rolling-out similar outlets where customers can experiment with live devices before purchase. Any repair issues will be administered at an in-country repair centre.”

In addition to the products unique features which are not limited to free value added elements, pre-loaded social networking apps and a one-year warranty, the brand also prides itself in high level functionality which, according to Goodman, is largely due to an established strategic partnership with MediaTek Inc., a global leader in fabless semiconductor design.

“MediaTek’s smartphone chipset platforms equip our devices with multi-core processors, excellent power efficiency and comprehensive network technologies support. Our relationship is based on shared goals to drive innovation and make technology more affordable and accessible for more people,” Goodman said.