Firm Launches e-Marketing Website for Nigerian Schools

Mytcodes, an indigenous software development firm, has launched Schools Compass, a unique website that serves as the ideal e-marketing platform for primary and secondary schools in the country. The platform is designed to enable students showcase their facilities, promote their brands and

values to keen parents. Speaking at a press conference in Lagos recently, the Managing Director of Mytcodes, Mr. Oluwayomi Ojo, shared the numerous benefits of the application to school owners, parents and members of the press. He pointed out that www.schoolscompass.com. ng remained a one-stop shop

for parents shopping for schools using defined criteria such as location, facilities, tuition fee range, among others. He stated that with schools compass, parents can download schools admission forms, read reviews from fellow parents about any school of their interest, compare schools in tabular form, and even recommend schools to one another.

Ojo informed the excited audience that the goal was to make it easy for parents searching for schools for their wards to do so conveniently by visiting a user friendly platform that enables the school owners be more explicit about what they have to offer with defined criteria that guides the parent into making well informed

decisions regarding choice of school.

“Today, we have over 250 schools registered, over 50,000 parents registered with over 1,500 visiting our site daily,’’ he stated. Schools Compass’ Project Manager, Mr. Famakinwa Babajide, informed the

audience that the site is already one of the top ranking sites in Nigeria and it allows parents with a click and a view, to compare many schools in terms of set criteria of value.

Testimonial experiences were shared by parents who had benefitted tremendously from the Schools Compass website. One of such parents, Mrs. Nkechi Edet, informed the audience that relocating to Nigeria had posed a serious threat to the education of her children.

“First we were concerned about getting the right quality to match our budget. We realised that this would mean going from one school to another which would be extremely stressful. Fortunately, somebody told us about schoolscompass.com.ng and it was such a huge relief. From the comfort of our home, we were able to go through the profiles of different schools and we carefully arrived at our choice. With the platform, our three kids are now registered into schools without any hassles,” she explained.