Boosting Technology Innovation with Smarter Chipsets
As global innovations in technology devices continue to grow, Huawei Consumer Business Group has consistently reduced the size of its chipset to make technology products less bulky and user friendly, writes Emma Okonji
A chipset is a set of electronic components in an integrated circuit that manages the data flow between the processor, memory and peripherals. It is usually found on the motherboard. Chipsets are usually designed to work with a specific family of microprocessors, and it is the main driver of technology devices globally.
Having perfectly understood the importance of chipset in technology innovations, the Huawei Consumer Business Group (CBG), has continually reduced the size of its chipset, in order to produce devices that are portable and user friendly in today’s technology world where the demand for sizable devices is on the increase.
Speaking on the need for a reduced chipset in the production line of technology devices, during a media tour to Huawei facilities in Shenzhen, China recently, Huawei’s Director, Global Product Marketing, CBG, Mr. Clement Wong, said users of technology devices globally were becoming more tech savvy and are increasingly demanding for portable and smarter devices.
As the world’s largest telecom device manufacturer and the world’s third largest smartphone manufacturer, Huawei has launched telematics products with enhanced stability and reliability, through its smarter chipset, by taking advantages of its end-to-end platforms.
Huawei’s intelligent chips The Huawei chips that are developed in-house, which drive connectivity and the Internet of Things (IoT), is the engine for the company’s intelligent devices.
Managing Director, Devices, Huawei Nigeria, Leo Jianghui said: “We will continue to significantly reduce the size of our chipset to consistently improve its reliability, optimise its performance and realise end to end security, so that the devices can provide consumers with lasting and stable service. More than 60 partners have already teamed up with us to drive this vision forward.”
According to him, “with these experiences, we are confident we will be able to accelerate our development of innovative cutting edge technologies and experience in the field of mobile communication, as well as continue to develop deep insights into our understanding of smartphones, wearables and other smart devices.”
He reiterated that Nigeria remains a key focus market for Huawei. He declared: “We will compete vigorously for the hearts and minds of Nigerian consumers as well as market share across key product categories and premium product segments. We will continue to make investments in our channel partners, our people, marketing, incentives, and sales staff training, with a keen focus towards building our long term competitiveness and eventually winning the Nigerian market.”
Beaming technology searchlight on Africa As advancement in technology innovation continues globally, technology innovators are targeting new markets, especially emerging markets to display their technology skills and products. One of such markets is the African market, with focus on Nigeria because of its large population of youths that are technology savvy.
Huawei, which has made a giant stride in technology innovation in recent times, is one of such innovators targeting the African market. Addressing select journalists from sub-Saharan Africa, Nigeria inclusive, during a recent facility tour to its headquarters in Shenzhen, China, the Global Public Relations Director, Consumer Business Group (CBG), Huawei Technologies, Ada Xu, made it clear that Africa remained a target market hub for technology innovations, especially in the area of mobile phone devices, because of its teaming population, as well as the African zeal to grow with global technology development.
She said Huawei, as a big technology innovator, was interested in the African market based on its population size, adding that the company would do everything possible to capture the African market.
According to her, the company is leaving no stone unturned in its zeal to capture the United States’ market, having being ranked as the world’s largest telecom device manufacturer and the world’s third largest smartphone manufacturer.
With 27 years of experience in the communications industry, and having played a leading role in developing 4G and 5G technologies, the company said the African market remained a huge hub for the penetration of its technology innovative products and solutions.
Currently Huawei owns 25 per cent of global fourth generation Long Term Evolution (4G LTE) patents, and has become one of the major standard-setters of 5G-network technology. It is estimated that by 2018, Huawei’s total investment in 5G technologies and fundamental research will exceed $600 million.
Marketing Director, sub-Saharan Africa, Huawei Technologies, Hawa Hyath said: “We have seen that the African market is growing fast and we have decided to continue in the production and sales of all categories of our mobile phones, including the low-end, middleend and high-end phones, that will meet the demand of the emerging market.”
She said the company would continue to invest in research and development in the African market, having set aside 10 per cent of its revenue for research and development.
Affordable mobile devices for Africans Having considered Africa as a place to explore technology innovations, most mobile device manufacturers are developing devices that will not only boost technology development on the African continent, but would also empower the communication skills of the African people.
Huawei, for instance, developed and launched its G.Power smart phone and the GR3 and GR5 phones, specifically for the African market.
According to Huawei, the responses from the African market, since the launch of the low-end and mid-range smartphones, have been encouraging.
Following the successful launch of its ‘10 minutes to charge’ Huawei G.Power smartphone in Nigeria, the technology company launched additional two affordable mid-range devices, the Huawei GR3 and Huawei GR5. These smartphones are 4G supported with a sleek metal finishing, and unique features that will cater to a wide range of customers’ preferences in Africa. The Huawei GR3 features an ultra slim design that is comfortable for single handed use, with a 160 degree wide viewing angle screen, and a choice from three high-end metal colour options, including titanium gray, silver and champagne gold. The Huawei GR3’s 5 inch display is the ultimate in visual experience, paired with a 13 megapixel rear camera and a 5 mega pixel front camera for amazing panoramic selfies. The Huawei GR3 is made with aerospace grade material and a solid octa core processor with two GigaBytes of random access memory (RAM) and support for up to 128 GigaBytes of Micro SD Card storage.
On the other hand, the Huawei GR5 comes with the new second generation fingerprint identification technology that’s more comfortable, accurate, and natural to use, whilst allowing users to perform simple functions like clear notifications, answer phone calls, or take pictures; even with sweaty hands.
The Huawei GR5 has, no doubt, become popular among photography enthusiasts and tech lovers as its camera comes with an independent metering function, and can adjust highlights and shadows in photos automatically. Users are able to take selfies in 10- level beauty mode, panoramic selfie and a refocus mode.
The G.Power smartphone comes with 4,000m AH, and the Huawei G.Power are designed to suit the lifestyle for the young and vibrant, as well as professionals on the move.
“At Huawei, we are constantly thinking of ways to improve our consumer’s experience with our devices and we are very happy with what we have been able to achieve. A testament to remarkable craftsmanship, the Huawei GR3 and GR5 continue Huawei’s tradition of premium mobile devices that have set the industry standard for elegance and performance,” the company said.
Aside low-end and mid-range smartphones, Huawei has also come up with its high-end smartphones for the African market.
Speaking on its Mate and P series of high-end mobile smartphones, Wong said the company launched its Mate 8 smartphones in January this year, which was followed with another mobile device in April this year- the P9.
The P9 mobile is an improvement on the P6, P7, and P8 series. The P9 comes with two cameras of 14megapixels each and pixel sensors that create more light and better picture images.
Wong, however, explained that the size of megapixels in camera phone, does not determine the quality of image that is produced, explaining that Huawei has carefully designed its camera phones to produce better quality pictures that will always leave delightful memories on the minds of consumers.
As technology devices are becoming smaller in size but increasing in capacities, Huawei Consumer Business Group said it would continue to come up with innovative products that would boost user experience in its target African markets.
We will continue to significantly reduce the size of our chipset to consistently improve its reliability, optimise its performance and realise end to end security, so that the devices can provide consumers with lasting and stable service