FrieslandCampina WAMCO Unveils Peak 456

One of the Nigeria’s foremost dairy product companies FrieslandCampina WAMCO Nigeria Plc has launched Peak 456.

Speaking during the unveiling ceremony in Lagos recently, the Marketing Director, Mr. Tarang Gupta, stated that peak 456 is one of the initiatives of the FrieslandCampina in line with the company’s desire to provide high quality dairy nutrition to Nigerians.

He also noted that children are the future of the nation and therefore, there is need to fuel their growth optimum nutrition.

According to him, the newly launched milk is specially formulated for children between the ages of 4-6years, “with key nutrients crucial for brain development while ensuring their nutritional needs for growth are adequately met.”

Gupta further stated that peak 456 is fortified with DHA, an omega-3 fatty acid, which is major structural fat found in the brain and retina of the eyes, stressing that DHA influences a child developmental milestone such as motor skills, speech, learning, thinking and visual development.

“It also provides essential vitamins, minerals, protein and carbohydrate to meet the nutritional requirements of those vital years after a child’s third birthday”, he said.

He added: “The years from age 4 to 6 are often termed early childhood. This is a period of rapid skeletal and muscular development, as well as continuing brain growth. Studies have revealed that 90percent of brain growth occurs during the first five years of life and this is a critical period when adequate nutrition is particularly important.

Research also shows that under nutrition early in life, impairs physical and brain development in a child in a reduced capacity to learn poorer performance in school and a lifetime of lost earning potential.”