Consumers Applaud Peak Milk Ramadan Messages
Hundreds of consumers, especially Muslims have expressed satisfaction with the on-going Peak Milk Ramadan campaign titled, “Nourish Your Body With Peak” aimed at supporting the Muslim community on the nutritional requirements needed to stay fit throughout the holy month of Ramadan in order to achieve a spiritually robust and successful fasting period.
It will be recalled that Peak Milk, Nigeria’s Numero Uno dairy brand embarked on a massive media campaign to reinforce and remind Nigerians on the need for regular milk consumption as it facilitates healthy and strong body growth/maintenance during the holy month of Ramadan.
Investigations at most of the markets revealed that most of the consumers were of the opinion that the campaign was coming at the right time when Muslims needed a product that would nourish their bodies during the Ramadan period.
Areas where the campaign penetrated include; Garki, Wuse and Gwagwalada markets in Abuja, Maraba, Keffi and New Karu markets in Nassarawa state, Singar and SabonGari markets in Kano, Gombe main market, Terminus market in Jos, Mubi market in Yola, Central market in Bauchi, New market and Makera market in Kontangora, Okene market in Lokoja, Old market, Gusau, Achi Chia market, Sokoto old market, Sokoto, Central market, Kaduna as well as SabonGari, Zaria. The campaign has been running on major radio stations to prepare the Muslim community in Nigeria for the month prior to the commencement of the Ramadan.
One of the Muslim faithfuls, AlhajiYahayaSule said that he was delighted to take part in the campaign promotion stressing that he and his family have been breaking their fast with Peak Milk since the fasting period kicked off.
AlhajiSule added that the nutritional value of Peak Milk was quite resonating as the brand helps his family to stay fit and healthy throughout the holy month, and achieve a spiritually robust and successful fast. A major retailer in Kano, Mrs. Fatima Musa when contacted noted that Peak Milk was doing a great job for Nigerians and the Muslim community with its Ramadan Peak campaign efforts.