BigandBoldCommunications Marks First Anniversary

Big and Bold Communications Limited, an integrated and interactive marketing communications outfit based in Lagos, has celebrated its first anniversary with a string of blue chip accounts and unveiling of its new office space on Allen Avenue, Ikeja, Lagos.

Speaking at the unveiling, the Chief Brand Strategist of the agency ‘Jide Adeyemi, said: “It’s been an exciting and eventful first year for us. We’ve achieved more than we set to achieve from the start. Having worked in a number of top tier agencies and some multinationals, we set ourselves very high standards believing that if we don’t hit them, we’ll at least get very close. Surprisingly, we have outperformed our expectations.”

“We are proud to be able to achieve such positive results in our first year and of course this motivates us to pursue our vision with renewed vigor. We want to be the go-to agency for young Nigerians who are not scared to challenge status quo to establish innovative solutions to everyday marketing challenges faced by organisations. We want to help our clients create an emotional bond between their brands and the consumer. Of course our fun, relaxed work environment and culture of no 9-5 but when we open our eyes to when we close it will support their aspirations.”

Big and Bold made a big statement of intent to the marketing industry last year when it clinched the Alcatel Onetouch (now Alcatel) marketing account and helped re-launch the brand into the Nigerian markets. Since then, the agency has managed advertising, Go-To-Market Strategy, Retail campaign, activations, Public Relations, Digital Marketing and Training for clients like Alcatel, d.Light, General Electric, Boff and Company Insurance Brokers, Lenovo, Huawei, Glitz and Fero.

Speaking on his company’s operations, the company’s executive director, Ranti Agunloye, said: “We came into the industry at a very challenging period for businesses in Nigeria. The economic downturn and the resultant foreign exchange challenges meant that we had to a lot of jobs with little or no profit as a slight change government policy can disrupt planning and strategic direction for our clients and us.