Participants at Goldberg Forum Identify Fuji as Original Music Brand

Participants at the maiden edition of the Fuji Roundtable, powered by Goldberg Lager Beer, from the stable of Nigerian Breweries Plc, have described Fuji music as the only Nigerian music brand that is devoid of foreign contamination. They therefore identified the genre of music as a unifying factor for Yorubas living in the western part of Nigeria and beyond. As a result, they agreed that the music deserves due attention and concerted efforts towards taking it to the next level.

The participants, who converged in Lagos recently at the event held at the corporate headquarters of Nigerian Breweries, include: Sikiru Ayinde Agboola (a.k.a SK Sensation), Chairman, National Project Committee of the Fuji Musicians Association of Nigeria; Akogun Gani Balogun, cousin to the late Fuji Legend, Sikiru Ayinde Barrister; Olasoju Adebayo, Genaral Manager, K1 De Ultimate Band; and Olawale Obadeyi, a Fuji analyst.

They unanimously agreed that Fuji music has, over the years, contributed to the socio-cultural development of Yorubas in the region and beyond.

In his keynote address, Olawale Obadeyi, traced the origin of this genre of music to the period when Were, the local brand of music was in vogue among the Muslim faithful.

He acknowledged that the music has grown astronomically over the years featuring different artistes who have contributed in different dimensions to its development.

He said the innovations brought into Fuji by those artistes have deepened ties across boundaries in the region. “Each Fuji artiste, evidently, is pushing the limits of creativity.

The horizon of Fuji music has been astoundingly widened”, he stated.

Obadeyi noted that Goldberg had appropriated Fuji music as a veritable platform through which cultural values could be used to validate the essence of Yorubas living in the region and beyond.