THISDAY

Indomie Belle Full Launches in the Market

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Joining the list of Indomie Noodles variants in the market is the new Indomie Bellefull Chicken flavour that caters specifical­ly for family needs.

Unveiling the new product, Head of Marketing, Dufil Prima Foods, Mr. Girish Sharma, said the latest was borne out of the need to serve family and to meet the demands of varying consumer classes in the market.

Sharma added that the new variant is made from the best quality wheat which will immediatel­y boost energy after consumptio­n.

He noted that the firm, conscious of the ever changing taste of consumers was responding to the changes through different stock keeping unit, SKU and flavours being rolled out in the market place.

Public Relations and Events Manager of the firm, Tope Ashiwaju, pointed out that “the new SKU will cater to not just the taste but also the pocket of all consumer class in the market. No doubt, the launch of Indomie Bellefull is a feat no other noodle company in the Africa can lay claim to, as Dufil Prima Foods can now be said to have effectivel­y taken the centre stage in the global culinary landscape”.

Also at the launch, Vice-President (South), Nutrition Society of Nigeria, Dr. Bartholome­w Brai, recommende­d the products for all and sundry adding that it had the endorsemen­t of the society which certified it fit for consumptio­n as a wholesome and nutritious meal.

The event also saw winners in the just concluded Indomie Bellefull Comedy contest rewarded with cash prizes. The overall winner received a cash prize of N1 million, while five other runners-up received a N100,000 cash prize each and a year supply of Indomie instant noodles

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