Rotary Urged to Prioritise Marketing

Members of rotary club of Lagos have been urged to find ways of attracting the youth in their quest to serve humanity. While speaking at the annual President’s dinner programme organised by the club in Lagos, the guest speaker, Mr.Richie Dayo Johnson who spoke on the theme; ‘Creating Synergy between the Media and the Social Sector for Economic Development” said time had come for the Club to rethink its approach in the way it engages with the media saying that no one deserves to celebrate its milestone other than themselves.

He said: “You need to blow your trumpet. There is a lot that rotary club can do if younger people are allowed to take the stage. We need to get out of the old ways. As a matter of urgency, we need to rethink our engagement with the media. The Club must redesign its communication so that the children can be more interested. We have got to do things differently. We have got to bring children into the organization by finding out what interests them, “

Johnson who was once a media personality for a number of years underscored the important role the media industry has played even as he tasked members of the Club to make good advantage of the opportunity by partnering to achieve its objectives.

He said: “I can tell you that the media is ready to help. So, share whatever you have with them, tell them what outcome you would expect and be assured you will achieve it. We need to embrace the media, they will readily help you,”