Naija Green Discount Card Holders Excited over Tantalizers Partnership
Recently, the card holders of a safety net process The Naija Green Card could not hide their joy when the organisation entered into partnership with Tantalizers Plc, writes Anayo Okolie
Over five thousand users of The Naija Green Discount Card could not hide joy when the news that the company has entered into partnership with Tantalizers Plc, the leading fast food restaurant chain in Nigeria, which allows them access to Tantalizers products at a discounted 10 per cent rate.
Tantalizers, which has over 50 outlets, serves Nigerian fast food staples such as meat pies, scotch eggs, chicken, jollof rice, fried rice, cake, and hamburgers. It also pioneered the introduction of Africana meals in the quick-service restaurants business.
Before this partnership, The Naija Green Card has entered into several partnerships with so many companies, institutions and state governments. One of the most recent ones was the strategic partnership with Yudala, a leading online retail store.
For the initiator of The Naija Green Discount Card, Hon. Bimbo Daramola, the move of establishing the discount card safety net was to enable youths especially students with financial challenges purchase items at very low prices.
Speaking at the partnership ceremony with Tantalizers, Daramola, who represented Ekiti North federal constituency in the House of Representatives said: “We have had a number of partnerships but this is particularly interesting to us because everybody knows that not only is Tantalizers a market leader, but you also have integrity.
“You have equity behind that name. Let me also assure you that all of us pushing The Naija Green Discount Card agenda for young people will defend and ensure that the integrity of your product is protected.
“We did not come today with any backing whatsoever, be rest assured that this is a special purpose vehicle that is going to add more to the profile of Tantalizers. Everybody knows what is going on in this country, you and I know that a discount culture is missing, and so we have decided to rise up to that occasion to create an integral integrated systemic culture where people can also get a good life.
“When we took this idea to Senator Binta Massi, the then chairperson of the Senate Committee on Tertiary Education, as soon as we brought out the card equivalent in London, she said ‘ah my daughter uses it’. That is the daughter of a Senator in London, so what becomes of the sons and daughters of the gatemen of Tantalizers?
“And here nobody is preparing it for the teeming population of young people; so for you to have agreed to this proposal, I must commend you. Also this is a clear case of serious corporate social responsibility, and in tangible terms I am telling you, you won’t regret it. There are three million young people who though they know your brand, will have more compelling reasons to go to Tantalizers than anywhere else, not only because of reputation and the promises you have delivered over time; but more than anything else you have also demonstrated that you care for them.
“So, I am excited about this, the initiative has gone very far; we were in Sokoto State, where the governor said that he is going to put students in SS3 and above on the platform and we will be in Nasarawa State. The thing is this, it’s not even about government, rather it is so much so about to reflect that we can also in our small spaces and corners add value to the lives of Nigerians.”
According to Daramola, “It is a social protection platform that ensures that as you spend the little resources that you have, you can save a little to enable you spend some more. We are talking to Lagos State government, the variant of this is going to be called card Ambode, so you can imagine having all of that and Tantalizers comes into play with regards to fast food and all of that.
“It gives me great pleasure to also come up to you today as a team, to sign this agreement and we look forward to a mutually beneficial relationship. When the history of discount culture is told in Nigeria, your organisation will also take well deserved pages in the book of history.
“I must give kudos to the CEO of Tantalizers, growing up in Lagos decades ago, we used to know of Chicken George and Kingston Joe, but today they are no longer in operation. It follows that Tantalizers must be doing something right to have remained not only on top, but to be the market leader.”
The Chief Executive Officer of Tantalizers Plc, Mrs. Abosede Ayeni, on her part believes that the collaboration between the both companies will be mutually beneficial.
According to her, “We are targeting the students, we believe that a lot of students come from largely disadvantaged homes, they don’t have much money. Even when people have money, everybody loves a free gift; the first meeting we had, we were trading jokes about how we feel when we get a good bargain, and I think everybody is like that.
“Everybody loves it when something is coming free and that is how we know that this will definitely be mutually beneficial, as an organisation, we are committed to giving 10 per cent off purchase on the presentation of The Naija Green Card, and we believe that as time goes on the opportunity will be reviewed, as we could move it even further.”
“At the beginning, the Chief Executive Officer of Tantalizers Plc said: ‘We will do 10 per cent’ and this will be acceptable in all our locations nationwide and we believe that it will also aid the increase in the purchase of our food, because people love something free and of course, the more they come, the more we benefit from it because of the exposure that it will also give to our brand.
“So, we are happy to partner with The Naija Green Card, and we believe that this is the beginning of greater things that we can do together as two organisations working together towards the progress of Nigeria,” Ayeni added.