GIonee Set to Launch New Product, A1, at MWC

Few weeks to the 2017 edition of Mobile World Congress (MWC), promoters of the Gionee brand in Nigeria have announced that the company will launch a new smartphone, A1, to commemorate this year’s edition. Oversees Marketing Director, Gionee Nigeria, Sony Song, told journalists in Lagos that the new offering will carry on the brand’s DNA, which includes; a long-life battery, a sensational selfie camera, and dual cameras for enhanced photo quality.

According to Song, the decision to introduce the product was said to have been informed by the outcome of a Gionee’s research into consumer needs in India and Africa, which revealed that handsets with a better selfie performance and seamless user experience have been becoming increasingly popular with local consumers.

“Users expect to be able to take bright, beautiful and natural-looking selfies at any time of the day or night. The younger generation, especially millennials, regard selfies as an expression of themselves and they tend to share their photos through various social channels whenever and wherever they are.

Gionee has noticed this increasingly popular trend and has devoted itself to the evolution of the selfie experience. At MWC 2017, they will launch a product which combines its traditional feature, its long-life battery, with outstanding selfie features and performance,”

Speaking on what consumers will benefit from the new product, the Marketing Director, Gionee Nigeria, Shomoye Habeeb, said with A1, users will be able to capture their unique beauty through the camera. He added that the new device will be equipped with a function that will allow users to tailor the lighting effects to that of a professional photography studio.

The marketing director further pointed out that the brand will continue to feature its long life battery and leverage integrated solutions to guarantee the super battery - the large battery capacity combines an ultrafast charge via dual charging chips and excellent power-saving system.

“As a leading smartphone manufacturer in China, Gionee is always pursuing evolution and globalisation. President of Gionee, William Lu, will be happy to share his insights into the global smartphone industry and future trends at the conference,’’ he added.