Heineken Returns as Headline Sponsor of #HeinekenLFDW

The Heineken Lagos Fashion and Design Week, last weekend held its inaugural Autumn/ Winter presentations with premium beer brand, Heineken, deepening its role as sponsor of the globally acclaimed fashion event.

Speaking at an exclusive party to launch the Heineken LFDW AW17 exhibition, Ngozi Nkwoji, Senior Brand Manager, Heineken, said: “Heineken, as a premium brand, seeks to bring premium experiences to its consumers. Using the LFDW platform, Heineken has created more awareness about Nigerian fashion and its commercial possibilities.” Nkwoji further noted that Heineken has successfully showcased the growing number of talent within the fashion industry while promoting fashion-related commerce, hence reaffirming Heineken’s continued support for the thriving sector. She further affirmed that Heineken LFDW AW17 would set an unprecedented standard in African fashion and design industry. HeinekenLFDW AW17 presentations a three-day event saw top Nigerian designers exhibit their designs in an installation format. The AW17 presentation is aimed at bringing Heineken LFDW in line with the global fashion calendar while giving fashion designers an opportunity to showcase their work. The fashion presentation, which kicked off on Friday, March 31, 2017, at the Red Door Gallery, Victoria Island, featured top Nigerian designers such as Orange Culture, Maki Oh, AAKS, Gozel Green, KelechiOdu, Post Imperial, Shem Paronelli, Lisa Folawiyo, and Ré. 'Eko For Show: A History Of Lagos Fashion', a short documentary film which tells a story of the evolution of fashion in Lagos, was also screened at the three-day fashion show, which had the theme ‘Identity.