Consumers Applaud Chivita Campaign

Consumers across Nigeria have commended the ongoing #breakfastwithChivita100% campaign being deployed on television, radio, digital media and out-of-home platforms. The campaign which seeks to raise consumer consciousness on the many benefits of having a complete healthy breakfast with Chivita 100% is said to be generating positive reviews and resonating with the aspirations of health conscious consumers. For some brand experts, the #breakfastwithChivita100% campaign is an innovative strategy to not only promote the culture of a complete healthy breakfast in Nigeria but to also own the breakfast narrative by highlighting the unique value of its flagship brand, Chivita 100% in the breakfast mix. The use of internationally renowned soccer stars like Wayne Rooney, Marcus Rashford, Eric Bailly and Juan Mata in the television advertisement to project the brand’s breakfast narrative is connecting with the consumer base and its effectiveness is largely seen in the growing number of consumers who have made the brand their preferred breakfast beverage at homes, offices and restaurants. According to Martins Nnadi, an IT professional, “The #breakfastwithChivita100% publicity campaign has been massive and is gradually shaping consumer opinion of a complete healthy breakfast. We all know that maintaining a healthy complete breakfast has a vital influence on our wellbeing, but Chivita 100% reiterates this in an engaging manner in its current campaign. For busy executives like myself, having a glass of the drink with breakfast is fast becoming a lifestyle choice because it offers the benefit of having a complete breakfast dietary requirements in spite of our schedules”