Can Nigeria Win AFRIMA Hosting Right Again?
Nigeria may have hosted the All Africa Music Awards, AFRIMA for one term of three years since 2014, but the country’s Information and Culture Minister, Alhaji Lai Mohammed has made it clear that it will enter a fresh bid for another term of three years.
Mohammed advanced reasons for Nigeria’s interest in the continents’s biggest music event. “We have also witnessed increased unity and collaborations among young African music professionals as they congregate each year in Africa’s most vibrant entertainment capital for the awards ceremony held in Lagos.” He further noted that Nigeria has benefited immensely from serial hosting AFRIMA via; enhancing Nigeria’s image and tourism opportunities, promoting Nigeria’s culture and tourist attractions, positioning Nigeria as a safe and hospitable destination among others.”
Nigeria is Africa’s biggest economy and her entertainment industry stands head and shoulders above other African countries. The ambition of many African artistes is to make a mark in Nigeria, which they consider a very strategic and tactical market.
Morocco, South Africa and Ghana have shown strong interest in hosting the Africa’s biggest music event, All African Music Awards, AFRIMA 2017-2019 editions as announced by the international Committee of AFRIMA. These countries have shown their interest through a competitive overture made available to the African Union Commission, AUC which is saddled with the role of deciding on the host in partnership
FELABRATION GOES TO NOTTING HILL
Femi Anikulapo-Kuti has departed Lagos, Nigeria to London where, alongside Seun, his younger brother, to
with the International Committee of AFRIMA.
Some of the parameters that the AUC-AFRIMA will consider in deciding on the hosting right of the all Africa Music Awards events are immigration and visa application management, availability of functional airport and good land transportation system, venue infrastructure, hotels and hospitality facilities as well as adequate provision of security for guests and officials. In Partnership with the African Union Commission, participate in this year’s Felabration at the Notting Hill Carnival.
This event is scheduled for Monday August 28, 2017 between 10am-8pm at the Emsile Horniman Pleasance Park
AFRIMA celebrates the rich musical heritage of the African continent by fostering unity, cooperation, interaction, partnerships and progress in the continent through the instrumentality of music.
The 2017 AFRIMA will hold from November 10 to 12. It is scheduled to present to the continent a world class programme of events such as the Africa Music Business Roundtable (November 10), which brings together big music brands, music producers and intellectual property persons to on 12, Golborne Gardens, Kensal Road, London,W10 5DH.
The appearance of the two brothers will definitely be the main attraction at this year’s carnival even beyond the Felabration Park of the event.
This is the first time the almost two decades old FELABRATION is showcasing at the London Carnival. This World rated annual Festival for the celebration of the Life, Times and Music of Fela, comes alive at the 2017 Notting Hill Carnival to commemorate the 20th Anniversary of the passing away of Fela.
The Felabration at Notting Hill, will also parade the famous Femi Kuti’s Positive Force Dancers and a host of renowned Afrobeat Dancers worldwide, all choreographed by dance star and founder/executive producer of Felabration, Yeni Kuti.
Some Afrobeat bands from across the globe are also expected to appear at the Felabration Park of the event.
The Felabration 2017 promises to be the biggest and the best so far. Plans have been concluded by members of the Organising Committee, to introduce new awesome contents to this year’s event. “A Life In a Day”, a Tourists walk through Fela’s life route, is one of the unprecedented addition to this year’s festival. There is also an Afrobeat Dancing Competition as well as A Fela Arts Competition. The artistes line up for the Felabration this year reads like a who is who in world music. Preparations are in top gear to make this historic event a memorable one.
The Carnival at Notting Hill, is indeed the beginning of what promises to be an unforgettable Felabration 2017 Festival.
start profitable conversations on the needed networks and infrastructure for an expanding youth-based industry.
Other events are the AFRIMA Music Village (November 10), an evening of a non-stop open music festival of live performances from the African stars and nominees, with an expected audience of 40,000 people; The Main Awards Ceremony (November 12); a star-studded and world-class event with live performances and television broadcast to 84 countries on 109 television stations around the world.
AUDIENCE MEASUREMENT CONFERENCE TO CATALYSE BROADCAST INDUSTRY GROWTH
Yinka Olatunbosun The Federal Government is set for an Audience Measurement Conference to provide broadcast industry stakeholders the opportunity to establish a scientific Audience Measurement System for radio and television broadcasting in the country.
The Minister of Information and Culture, Alhaji Lai Mohammed, disclosed this in Lagos recently during the Broadcasting Organisation of Nigeria (BON) 3rd International Summit on Digital Broadcasting in Nigeria. The event will hold on October 3, 2017.
“It is imperative that we urgently put in place an industry framework that will ensure that content Producers receive their just due for the value of the content they create, as well as provide objective guarantees to the Advertising community on their Return-OnInvestment on media placements. This will then have the overall effect of guaranteeing greater spending by the Advertisers, who are all seeking to grow their market share.
“This industry framework can only happen if the Ministry of Information and Culture, which fortunately supervises both the Broadcasting and Advertising industries, serves as a catalyst for putting in place a robust Audience Measurement System that is in line with global standards and supports the realization of the immense potential that the Nigerian Creative and Entertainment industry holds,” he
said.
Alhaji Mohammed added that for the Digital Switch Over from analogue to
digital television to be sustainable for Signal Distributors, Channel owners, TV Content Producers and Advertisers, the scientific Audience Measurement System is critical to articulate the value of the content to Consumers, as well as the value of the Audience to Advertisers, particularly in the Television sector.
He said also that lack of a scientific Audience Measurement System has resulted in under-investment in the sector, which is necessary to foster the growth of the industry, as the Advertising community continues to rely on subjective factors when making decisions on the Content they want, as opposed to how many viewers the Content truly attracts.
The Minister said as a consequence, television platforms are subjected to renting out space on their Channels to sustain their businesses and content producers have relied too much on sponsorship which, unfortunately, skews the authenticity of their creative output in favor of a few decision makers and not the millions of TV viewers.
“Further, the value of Nigeria’s Broadcasting Advertising Market is not proportionate with its population when compared to the Top 3 Markets in the Sub-Saharan Africa region.
He remarked that bringing Nigerian TV advertisement market into line with benchmarks that is 2 to 3 times the current size could result in additional $200-$400m of revenue to the industry, based on current comparisons with other African countries.
The Minister said the Federal Government had already taken a critical long-term decision to support the Nigeria Creative and Entertainment Industry by ensuring and funding the inclusion of a middle-ware that is capable of scientific Audience Measurement on Set-Top Boxes, hence the need to develop the framework.
“The existing model will never enable the Nigeria’s Creative and Entertainment Industry to reach its full potential. It stunts the quality of the content that can be created and it also limits the capacity of television platforms to invest in dynamic offerings that consumers will be attracted to,” he said.
LEGEND REAL DEAL EXPERIENCE KICKS OFF SECOND LEG IN ABUJA
The music concert is returning this weekend with M.I. Abaga and other billed artistes in Abuja. Having thrilled music lovers with undiluted entertain- ment in cities like Nnewi, Enugu, Uyo and Aba earlier this year, the Legend Real Deal Experience is geared to give music fans a big dose of entertainment as well as great consumer experience on Saturday, September 2 at The Palms, Galadimawa, Abuja.
While M.I.’s electrifying performance is already guaranteed, other lined-up activities for the event include an online talent competition on Legend Extra Stout’s social media pages that will reward the winner with N50, 000. Consumers will also be rewarded with exciting gifts such as flat screen TVs, generators and refrigerators, among other high-end household items.
“In our usual tradition of giving the best to Nigerians, we are glad to bring the thrills, fun and excitement of the Legend Real Deal Experience to the Federal Capital Territory,” says Portfolio Manager - Mainstream, Lager and Stout brands, Nigerian Breweries, Emmanuel Agu. “Besides giving the residents of Abuja an unforgettable experience, we will also be interacting with our consumers in this beautiful city and rewarding them with a great experience.”
The Real Deal Experience nationwide music tour has over the years seen some of Nigeria’s entertainers like Timaya, 9ice, Kcee, Oritsefemi among others entertain Nigerians across different cities including Lagos, Ibadan, Onitsha, Umuahia, Abuja, Port Harcourt, Abakaliki, and Owerri to name a few.
The concert will visit other major cities in Nigeria in the coming weeks.
THE LUXURY LIFESTYLE SUMMIT RECORDS HUGE PATRONAGE FROM TOP LUXURY BRANDS
By Vanessa Obioha With less than two weeks to the anticipated inaugural edition of The Luxury Lifestyle Summit, more top luxury brands are signing up to be part of it.
The organisers revealed this recently in a press briefing. So far, over 30 exhibitors have come on board while 300 stakeholdera have registered for the conference which will hold on the first day of the two-day event. The organisers: TOPCOMM PR and The Luxury Reporter are optimistic that attendance will surpass its 1,500 guests benchmark.
The leading brands which have indicated interest according to the organisers include Sun International’s SunLux Collection of luxury hotels. They will be showcasing The Maslow; Table Bay, Palace of the Lost City and Boardwalk hotels.
In the airline industry, American carrier, Delta Air Lines and South African Airways, national carrier of South Africa will be exhibiting at the event as well as GHI Assets, parents company of Skylogistics, HRG Nigeria, alongside Balmoral event who are the exclusive venue sponsor of the summit.
Bespoke luxury brands, Julian’s Luxury and the Coscharis group, leading luxury automobile brands dealer is expected to showcase their wares at the event.
South African Tourism, destination marketing agency of South Africa has also shown interest to promote the country’s exquisite lap of luxury at The Luxury Lifestyle Summit.
Exhibition guests will have the opportunity to engage the services of luxury travel management companies with Tour Brokers International and Wontra signing up to present luxury travel packages at the Summit.
In the financial sector, United Bank for Africa; Access Bank and First Bank will be providing timeless information on their convenient private banking bouquet while telecommunication company, ntel, will also be on ground with its superfast internet service.
This maiden edition of The Luxury Lifestyle Summit will also see about 20 emerging indigenous brands in the arts, fashion, perfumery and other sector exhibit their products in line with the idea of the summit to expose hidden gems Nigerian luxury market to the world. Some of them include: E’sorae Luxury, Abela, Scentify, Regalo African Luxury, Nsaata, TPS Luxury bags, Oud Majestic, Adire Lounge, Pere Lei, Muji Lagos, foremost designer, Lanre Da Silva Ajayi (LDA) among others.
Blackpace Group, Swiss and Nigerian based company; Weathinsight based in United Kingdom; Lions&Gazelles based in Dubai and Nigerian Based African luxury brand, Regalo Luxury forms the quartet brands providing lead support for The Luxury Lifestyle Summit.
Megalectrics Limited, owners of the wave making radio stations; Beat FM, Classic FM and Lagos Talks FM is exclusive radio partner for the summit alongside BusinessDay, The Guardian and other media as partners.
The two-day conference and exhibition themed ‘Digital Inside - Get Wired to Deliver the Ultimate Luxury Experience’ will hold on September 6 and 7 at the Balmoral Convention Centre, Federal Palace Hotel & Casino, Lagos.