Skye Bank Restates Commitment to Personalised Customer Service
The Group Managing Director/ Chief Executive Officer, Skye Bank Plc, Mr. Tokunbo Abiru has restated the bank’s commitment to personalised customer service as the new focus of the bank’s retail banking strategy.
Abiru stated this during the unveiling of a TV commercial on its digital banking solution; SkyeXperience. The television commercial which is titled “You Are in Control” expresses the unique product value to include proposition its Omni- of the Channel, Self-Service and uniform sign-on across multiple devices.
He said: “Today, banking is no longer about the physical building but where you are and the device you are using. SkyeXperience is therefore designed to give our customers, a seamless and consistent transition from one channel to the other without any hindrance.
Giving a glimpse of the TVC creative thrust, Head of Strategic Brand Nduneche TV commercial Management Ezurike, as a described of compelling the bank, the narrative in consumer lifestyle which is a complete departure from the traditional approach where organisations attempt to talk at customers about their size, strength, resilience, reliability among other value propositions. According to him, “the SkyeXperience TV commercial can best be described as personal benefit advertising in which the consumer is the source of power and depicts engage the a the A-Z conscious consumer of everything. effort in his to It ecosystem lifestyle and by communicating interpreting the his consumer”. benefits SkyeXperience offers the
On his part, a veteran Nollywood and film producer, Charles Novia, gave a critical review of the commercial. He said production–wise, the SkyeXperience TV commercial has aesthetic value. “For us in film making and commercial production, it is one of the things we look out for. It is pleasing to the eyes. It is important to note that it was shot with full high definition camera – one of the highest available today. Also, the use of motion graphics was well executed,” he said. Earlier, the Group Head, Product and Innovation Group of the bank, Ndubuisi Osakwe noted that the bank had historically championed payment systems with multiple solutions that address payment solutions including: channels, tablets, desktops and mobile phones for mobile and internet banking.
“The market has evolved and today we are moving to the next level where the device you’re using does not limit you to the kind of service you get. Hence, the SkyeXPerience world delivers internet banking on the go (i.e. one solution that fits all your banking needs). We call it Omni-channel, in which the experience is uniform, easy to use and a single sign-on across all devices,” he asserted.