Pension Alliance Lifts Pensioners with New Campaign,TVC

Raheem Akingbolu

In line with its resolve to inspire confidence and promote a financially secure future among Nigerians, PAL Pensions has unveiled a new campaign tagged ‘Retire with a Smile’ to encourage more individuals to save towards retirement. The campaign was launched recently in Lagos. Internet sensation, Nosa Afolabi popularly known as Lasisielenu was in attendance to show his support and join in the drive to encourage savings.

The campaign also saw the launch of a new TV Commercial which was warmly accepted as it sparked up positive conversations among media correspondents on the giant stride embarked on by PAL Pensions. The TV Commercial shows an exciting musical that depicts PAL Pensions’ clients smiling from their active working days to old age. It is expected to run on major TV stations and digital platforms across the country.

Addressing the media during the unveiling of the campaign, Managing Director, Pal Pensions, Morohunke Bammeke, reiterated that the mission of the organisation is to secure and deliver retirement benefits with ease. ‘‘Our vision is to be the leading Pension Fund Administrator in Nigeria creating value. At Pal Pensions, we are constantly focused on creating value and delivering superior customer service to our clients. We are driven by the passion to be the leader in attracting new clients and retaining old ones. For us, it is crucial that every time our clients interact with us, they can be assured of the highest quality of service delivery. The Pal Pensions brand exudes empathy, warmth, partnership and integrity. “We are driven by the passion to make things easier for our clients’’.

Similarly, the Head, Brand Management & Corporate Communications PAL Pensions, Mrs. Sunmisola Mark-Okoma stated that ‘‘at the core of this campaign is the need to encourage the younger demography to secure their future by adopting a retirement savings plan. We also emphasise on the importance of the Contributory Pensions Scheme. According to a 2017 report by the National Bureau of Statistics, only 10.93 percent of Nigeria’s total working population have retirement savings accounts! This implies that more than 89 percent of Nigeria’s workforce do not have retirement savings accounts. With the campaign launch, we want to underscore the need to choose a credible, customer-focused Pensions Fund Administrator, that would ensure the security and growth of their retirement savings. Our desire is to assure Nigerians that PAL Pensions delivers pensions services and retirement benefits with a smile.”