Rolls-Royce Takes Bespoke to new Heights With Wraith Luminary Collection
In a bold expression of dynamic luxury, RollsRoyce unveils the Wraith Luminary Collection. Inspired by those who lead where others follow, the Wraith Luminary Collection will light the way for the luxury trailblazer. In response to an ongoing global demand for Rolls-Royce Collection Cars, the marque has created a Limited Collection of just 55 of these spectacular Wraiths. These motor cars join the highly exclusive ranks of collectible Bespoke masterpieces, envisioned by the Rolls-Royce Bespoke design team and collected by Patrons of true luxury all over the world.
TorstenMüller-Ötvös, ChiefExecutiveOfficer, RollsRoyce Motor Cars, commented, “Wraith Luminary is a stunning Collection Car. It speaks directly of our contemporary Rolls-Royce brand – progressive and trailblazing; the pinnacle in hand-crafted luxury. This is a motor car that celebrates visionaries who achieve eminence in their respective fields. Indeed, this collection is for the world’s luminaries.” The heady shade of the golden hour’s sunrays inspire this newly developed exterior paint, Sunburst Grey. One is met by a flat grey that enlivens when awoken by the sun, rich copper tones, emitting a deep emotive warmth. Further intrigue is added by a hand-painted Sunburst Motif coachline, handpainted Wake Channel Lines on Wraith’s bonnet and pinstripes applied to the wheel centres, each in Saddlery Tan, bearing reference to the colourway of the interior leather.
Energy courses through this highly charged edition of Wraith. On opening the coach doors, one is met by a statement of modern luxury, as light flows from the front into the rear passenger compartment. The Collection’s defining feature, Tudor Oak wood, sourced from the forests of the Czech Republic, selected for its depth of colour and the density of the grain structure, is for the first time, illuminated. The light of 176 LEDs permeates through an intricately perforated design in the unique Tudor Oak veneer, allowing a mesmerizing pattern, reminiscent of the trailing light of a shooting star, to luminesce at the touch of a button. Linked to the controls of the starlight headliner, the cabin’s veneer surrounds Wraith’s occupants in an ambient glow of light.
In Fiscal Year 2017 (31.12.2017), Automobili Lamborghini S.p.A. achieved new historic landmarks. The Italian super sports car brand from Sant’Agata Bolognese increased worldwide sales by ten percent from 3,457 to 3,815 units. Thus, sales grew for the seventh consecutive year and almost tripled since 2010 (1,302 units). Turnover exceeded one billion Euro for the first time in the company’s history, increasing from 906 Mio. Euro to 1,009 Mio. Euro (+11%). In spite of high upfront expenditures, Lamborghini also succeeded in reaching a sound positive operating result, confirming the robustness of its growth path. In preparation for market introduction of its third model line, the Super SUV Urus, the total headcount in 2017 increased from 1,415 to almost 1,600 employees.
Outlook 2018
The company confirms a confident outlook for the Fiscal Year 2018. With a young and attractive product portfolio as well as entry in the growing SUV segment Lamborghini sets fresh impetus for future growth. Especially the introduction of the Urus on the markets starting in spring 2018 opens new dimensions of unit sales, turnover and profitability for the company. Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini said: “Lamborghini realized another record year and we are once more outperforming our financial objectives. This was achieved while mastering an unprecedented double challenge: preparing for new models in our super sports car range, while simultaneously doubling production capacities at our headquarters in Sant’Agata Bolognese, heralding a quantum leap in our product portfolio. This could not have been accomplished without our excellent team, which deserves all the credit.” Lamborghini is a global brand and its sales distribution is well balanced among the three regions, which each account for approximately one third of global sales.