Keystone Bank, Heritage Partner CeLD on ‘CashToken’

Keystone Bank Limited and Heritage Bank have gone into partnership with CeLD Innovations Limited, a Cash Reward as-a-Service Company, to launch a product known as ‘CashToken.’

The initiative is a consumer centric product in Nigeria.

The new innovative product, CashToken, which was formally launched in Lagos recently, at a conference tagged: “500 Top CEOs Conference – Unleashing The Age of Hyper Consumer Centricity, is an electronic reward and celebratory gift commodity which costs only N30.

The initiative, according to a statement, creates an avenue for every customer in Nigeria to have an opportunity for lifechanging cash rewards every Friday night at the National CashToken draws, to be monitored by Alexander Forbes and audited by Deloitte.

The product was designed to optimise customer loyalty investment for business, celebratory gift value optimisation and public emotional equity for government.

According to the Group Managing Director/ Chief Executive Officer of Keystone Bank Limited, Mr. Obeahon Ohiwerei, “At Keystone Bank, our vision as we begin our trajectory towards industry leadership is the enablement of new possibilities tied to our customer’s innermost desires as we connect our customers to a new era of Hyper Consumer Centricity; where every patronage of our bank is a life changing opportunity.

“And so, the establishment of the World’s First Cash Reward as-a-Service Platform by CeLD is indeed not only most commendable but worthy of strategic support of forward looking businesses; hence the support of the Board of Directors and management of Keystone Bank Limited.”

“We have also taken a decision to partner with CeLD to adopt this ground-breaking product, ‘The CashToken’ as a Keystone Bank Customer Loyalty Reward Commodity. We believe every patronage of the bank should be a true life changing-opportunity with guaranteed cash for insurance, pension or savings.”