Quick Takes
Ausso Concludes First Masterclass
Foremost business professionals and entrepreneurs mentoring institution, Ausso Leadership Academy (ALA) has concluded its premier business and entrepreneurial masterclass. The 3-weeks long intensive hands-on training programme was held at the academy’s Entrepreneurs’ hub in Lagos. The masterclass was structured into three modules with each designed help the delegates imbibe proven principles of business growth and sustainability. These include mission leadership, business model generation and business sustainability and growth. The programme offered the delegates a learning experience in a very conducive physical ambience coupled with teachings delivery by a faculty with proven experienced and enviable track record. Speaking at the closing ceremony, the founder and Entrepreneurin-Residence, Mr. Austin Okere restated that the motivation for the establishment of ALA is to offer the Business Executives and Entrepreneurs what he would have advised his younger self, and the second inspiration was to be the Mentor he wished he had.
Airtel Wins at Africa Cristal Awards
Airtel Nigeria got a standing ovation at the 2018 Africa Cristal Awards after receiving the biggest award of the event and three other accolades in the telecoms category for its SmartRecharge campaign. Airtel’s SmartRecharge campaign themed Prayer Warrior (Amin) won the grand prix, grand Cristal and a gold medal while Monitoring Spirit (Whatchu Doing?) bagged a Silver award. According to the Chief Commercial Officer of Airtel Nigeria, Ahmad Mohkles, the awards reflect Airtel’s passion to connect with its major stakeholders in an emotional, tasteful, creative and innovative manner. “As a key stakeholder in the society, we keep looking for innovative and creative ways to celebrate our customers, join in their successes and victories as well as empower them to fulfil their dreams and realize their full potentials,” Mohkles said. The Airtel SmartRecharge campaign relived love and childmother bond through a storytelling approach. In the Ad, Iya Rainbow discovered that her son,Segun had sent her a Christmas hamper overflowing with goodies that gladdened her heart. The African Cristal Festival rewards the best advertising campaigns created and broadcasted over the African continent, on any media. More than 400 professionals of the integrated marketing communications and the media were present at this year’s festival which was held in Marrakech, Morocco from 2 to 5 May 2018.
Accenture, BMW Enter Business Pact
Accenture has announced that the BMW Group, one of the world’s leading premium manufacturers of cars and motorcycles, has extended its relationship with Accenture Interactive to support the BMW and MINI brands through the delivery and support of content and features across its digital channels worldwide. Accenture Interactive is working side-by-side with the BMW Group’s digital teams, combining data, technology and creative services to put experiences at the centre of the brand’s communication. It is tailoring digital content to local requirements in multiple languages across 120 countries and delivering relevant advertising across all its channels including search and social. Managing Director for Accenture Digital in Africa, Wayne Hull, who made the announcement, said: “During the past few years, brand identity and digital experience have become a tightly linked pair as a result of the rise of digital platforms. and memorable customer experiences online and to build brand equity,” Roytman added.