Media Agency Wins Awards

One of the country’s leading marketing communications agency, SO&U said it won big at the African Cristal festival award which held in Marrakech, Morocco, recently with its Mother’s Day ad that went viral in March 2018 The campaign, which profiled Nigerian mothers and their “secret weapons,” recorded over two million shares across social media with zero promotion and was arguably one of the most successful brand campaign ever in Nigeria based on organic growth. Clearly, it also resonated with the international jury of professionals at the event as it won a Gold at the festival. According to a statement, SO&U was the only Nigerian agency to win in the African culture category with the Mother’s Day advert with its unique story telling on the importance of mothers in the African society and how their improvised rods of discipline instilled order in the Nigerian home and shaped future leaders within the current society. “With the award, SO&U continues to maintain its creative edge amongst industry players in Nigeria and Africa at large as a leading marketing communications agency with in-depth understanding of African culture and passion points in connecting emotions through creative thinking, which has been highlighted over the years with its consistency in creative outputs which has shaped narratives of storytelling within the country,” it added. The African Cristal Festival, is an annual event which stands as one of the biggest regional summits which features the best agencies and creative work from across the continent, promotes regional cultures and rewards the best advertising campaigns created and broadcast over the African continent, on any media.