Lip­ton Yel­low La­bel Gives Wid­ows Rea­son To Smile


Campaign for the Lip­ton’s ‘Rea­son To Smile’, an ini­tia­tive by Unilever Plc’s lead­ing tea brand aimed at sup­port­ing 1,000 Nige­rian wid­ows with nec­es­sary care packs and seed fund to start a busi­ness, has just kicked off. Ex­pected to be ex­e­cuted in states across Nige­ria, the Lip­ton ‘Rea­sons to Smile’ campaign is also giv­ing all con­cerned Nige­ri­ans the op­por­tu­nity to get in­volved with one Lip­ton pack at a time, give wid­ows a rea­son to smile and lighten their bur­den. In many Nige­rian com­mu­ni­ties where a lot of women are house­wives, fully de­pen­dent on their hus­bands, it be­comes a great chal­lenge when such fam­i­lies lose their bread­win­ner and find it dif­fi­cult to cater for them­selves and their chil­dren. These women need to be given a help­ing hand – a life­line to cre­ate a bet­ter fu­ture for them­selves and their com­mu­ni­ties in gen­eral.

Suf­fice it to say that be­com­ing a widow in Nige­ria is of­ten fol­lowed by a fall into ex­treme poverty – a sit­u­a­tion usu­ally ag­gra­vated by wide­spread prac­tice of prop­erty grab­bing and some­times, phys­i­cal abuse. Con­se­quently, they are sub­jected to food in­se­cu­rity due to poverty or un­em­ploy­ment, fail­ure to find ba­sic and school ne­ces­si­ties for their chil­dren, lack of shel­ter, dif­fi­culty in ac­cess­ing work­ing cap­i­tal for small-scale busi­nesses, and vic­tim­i­sa­tion by harm­ful cul­tural prac­tices.

In many tra­di­tional set­tings, the death of a hus­band can put women at the risk of so­cial seg­re­ga­tion and the loss of the se­cu­rity and so­cial sta­tus their part­ners would have pro­vided. They are im­me­di­ately banished to the fringe of so­ci­ety and suf­fer dif­fer­ent forms of stigma and dis­crim­i­na­tion. The chal­lenges that wid­ows in our com­mu­ni­ties and cities ex­pe­ri­ence daily af­fects ev­ery­one. They are our moth­ers, sisters, friends, neigh­bours and more. They re­main one of the most marginalised per­sons, a de­press­ing re­al­ity that has dealt a blow to com­pas­sion and deco­rum in our so­ci­ety. The least we can do is to care for them and also pro­vide them with op­por­tu­ni­ties for solutions – which is the ob­jec­tive of the Lip­ton brand.

For any na­tion or so­ci­ety in­ter­ested in fos­ter­ing pro­gres­sive de­vel­op­ment, it is im­por­tant that cit­i­zens cre­ate a so­cial cli­mate con­ducive for col­lec­tive achieve­ment. Apart from the need to adopt a friendly cul­ture that dig­ni­fies vic­tims and recog­nises their pain, wid­ows need sup­port sys­tems that pro­vide op­por­tu­ni­ties to rein­te­grate into so­ci­ety af­ter the loss of their spouses. If we are go­ing to achieve this, ev­ery­one needs to un­der­stand that wid­ows are ex­tremely dis­ad­van­taged. Wid­ows need be cel­e­brated and en­cour­aged. They are an in­te­gral part of our so­ci­ety and de­serve as much re­spect and dig­nity as any­one else. As women and moth­ers, they are ac­tive mem­bers of the Nige­rian so­ci­ety who con­trib­ute to na­tional de­vel­op­ment. We can­not al­low them to be vic­timised and sub­jected to un­told hard­ships just be­cause they lost a loved one, Lip­ton is say­ing we have the power to lighten their bur­den and put smiles on their faces hence the ‘Rea­son To Smile’ campaign. For up­dates on Lip­ton ‘Rea­sons to Smile’ campaign, fol­low @Lip­tonNg on Twit­ter and Lip­tonNige­ria on Face­book and Instagram. From Thurs­day May 24 to Satur­day May 26 in La­gos, the maiden edi­tion of the Ex­cel Con­ven­tion will hold at the Charis Event Cen­tre, Ikeja. The con­ven­tion which is the very first of its kind in Nige­ria and Africa as a whole is be­ing or­gan­ised by an Evan­ge­list from Ken­tucky, United States of Amer­ica, Dr. Glenn Arekion, who is a con­stant vis­i­tor to Nige­ria for 25 years now.

“I am look­ing for­ward to May 2018 when we will host our very first Ex­cel Con­ven­tion in the great Nige­rian, city of La­gos. This is a dream be­com­ing a re­al­ity. In 2017, I made my 105th trip in Nige­ria and as you know I love go­ing to this great na­tion and I have been go­ing to Nige­ria for 25 years. I know that I am called to Nige­ria. I con­sider my­self to be a mis­sion­ary to Nige­ria,” Arekion noted dur­ing a press­ing brief­ing in La­gos to an­nounce the forth­com­ing event.

Tagged, ‘Im­part­ing the Su­per­nat­u­ral in You’, the evan­ge­list who said, “I am su­per ex­cited about this year’s 1st An­nual Con­ven­tion in La­gos, Nige­ria,” re­vealed that renowned preacher and au­thor, Dr. Roberts Liar­don, who is a reser­voir of in­for­ma­tion on the keys to the su­per­nat­u­ral in the lives of the great preach­ers of the past, will grace the oc­ca­sion as spe­cial guest. Stress­ing in the sig­nif­i­cance of the theme for the con­ven­tion, Glenn said, “I be­lieve in the Su­per­nat­u­ral and I have stated over and over again that, pow­er­less­ness is the blight of the mod­ern church. To­day we have elo­quence and in­for­ma­tion but no power to bring about change in peo­ple’s lives,” he said.

On his choice to hold the ‘Ex­cel Con­ven­tion’ in La­gos, he said: “I am a min­is­ter of the gospel of Je­sus Christ from Amer­ica, I have been here in Nige­ria over 100 times preach­ing. But this is my first Ex­cel con­ven­tion in Nige­ria that will be held in La­gos. La­gos is one of my favourite places in the world, I find the peo­ple very warm and re­cep­tive and on fire for God, to me La­gos is a per­fect place.” Ay­o­deji Ake

Quick­Help de­vice is Ar­ti­fi­cial In­tel­li­gence (AI) en­abled to pro­vide ser­vices that make it unique which means it can pro­vide you ev­ery in­for­ma­tion you need in an in­ter­ac­tive way, it’s the first chat board to en­able speech recog­ni­tion, Chief Ex­ec­u­tive Of­fi­cer, Quick­Help Nige­ria, Mr. Tosin Odubela has said.

Brief­ing the jour­nal­ists in La­gos, Odubela said Quick­Help de­vice will ease the stress of search­ing the in­ter­net for in­for­ma­tion by pro­vid­ing in de­tails data needed in swift mode and other per­sonal re­quest like; busi­ness tips, traf­fic in­for­ma­tion, air­time pur­chase and other relevant fea­tures.

“We thought of in­tro­duc­ing some­thing dif­fer­ent from what is on ground and we gen­er­ate ideas from the word ‘Quick’ and we de­vel­oped Quick­Help which en­ables an in­stant feed­back. Quick­Help is on web, face­book, twit­ter and an­droid. Those are the plat­form we are on for now but we are cur­rently work­ing on im­prove­ment strate­gies to serve Nige­ria and whole of Africa bet­ter. It cov­ers ev­ery geo­graph­i­cal area in Nige­ria even though we can’t boast we have all the data yet. Right now we are not charg­ing for our de­vice be­cause we launch­ing out” Odubela said.

On se­cu­rity mea­sure to pre­vent fraud ac­tiv­i­ties on the de­vice, Odubela said, “On Quick­Help, we have a very strong term of ser­vice to se­cure our clients and pa­tron­age. We are aware that some peo­ple may want to use Quick­Help as a con­tact of fraud ac­tiv­i­ties which is why we have had a solid lo­gin to help on in­ves­ti­ga­tion should in case of any ac­tiv­ity of such,” he said

Lip­ton gives wid­ows rea­son to smile

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