Ecobank Wins Award

THISDAY - - BUSINESS/ MONEY GUIDE -

Ecobank said it won the ‘Best Dig­i­tal Strat­egy Award’ at the Re­tail Banker In­ter­na­tional awards cer­e­mony held in Lon­don re­cently.

The bank ex­plained that its dig­i­tal strat­egy lever­ages dig­i­tal­i­sa­tion for scale and ubiq­uity and is the key plank in its am­bi­tion to be the top con­sumer fi­nan­cial ser­vices fran­chise in Africa and to achieve its tar­get of serv­ing 100 mil­lion cus­tomers.

A state­ment ex­plained that the Ecobank Mo­bile App, which has al­ready been down­loaded by over five mil­lion peo­ple, is a uni­fied bank­ing app serv­ing 33 African coun­tries, en­abling 24/7 bank­ing ser­vices and trans­ac­tions in 18 dif­fer­ent cur­ren­cies and in four ma­jor lan­guages: English, French, Por­tuguese and Span­ish.

Com­ment­ing on the award, the CEO of Ecobank, Ade Ayeyemi said: “This award is a real vote of con­fi­dence for the hard work of ev­ery­one at Ecobank and the mas­sive strides that we have made in meet­ing the chang­ing ways that con­sumers are de­mand­ing to en­gage with their bank.

I’m de­lighted that Ecobank has achieved this recog­ni­tion and rest as­sured that it will strengthen our de­ter­mi­na­tion to be the bank of choice for Africa by fur­ther de­vel­op­ing our prod­ucts and ser­vices to meet our cus­tomers’ needs.”

“Ecobank’s dig­i­tal strat­egy lever­ages in­no­va­tive tech­nol­ogy to give Africans the con­ve­nience of 24/7 bank­ing wher­ever and when­ever they want. As a pan-African bank we’re ab­so­lutely com­mit­ted to meet­ing the rapidly chang­ing de­mands for con­ve­nience and func­tion­al­ity that Africans need and de­mand. It’s part of our ethos and it is also a ma­jor step to­wards erad­i­cat­ing fi­nan­cial ex­clu­sion from the con­ti­nent.”

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