Quick Takes

Top 50 Brands Begins 2018 Rating

As a way of encouraging strong brand performance and healthy competition, Nigerian brand watchdog and rating agency, Top 50 Brands Nigeria has begun the process of measuring, scoring and selecting best 50 brands for 2018 in Nigeria. Top 50 Brands Nigeria is an annual selection, analysis, rating and celebration of top corporate brands that have consistently maintained a leadership position in their categories and lived up to their brand promises. Although with different parameters for rating,Top 50 Brands Nigeriaseems like a Nigeria’s version of the America’s Fortune 500 Companies measurement. Making the announcement for this year’s brand measurement process in Lagos, Top 50 Brands Chief Executive Officer, Taiwo Oluboyede stated that one of the essence of the annual rating is to make brand owners appreciate the importance of brands, which has now become the most valuable asset of their corporate entity and a major success factor to their businesses.

C&F Boss to Chair NIPR Lecture

Chairman, C&F Porter Novelli, Nn’emeka Maduegbuna, will chair Leadership Lecture at the 28th edition of Lagos Public Relations Week scheduled for Thursday, May 24, 2018, at Agip Recital Hall, MUSON Centre, Lagos. The Leadership Lecture themed, “Boosting Competiveness and Inclusive Growth through Communication” is part of the activities marking Lagos Public Relations Week, an annual weeklong experiential platform organised by Lagos State Chapter of Nigerian Institute of Public Relations, NIPR, for public relations, communications professionals and stakeholders. According to Chairman, Lagos State Chapter, Nigerian Institute of Public Relations, Olusegun McMedal, “Maduegbuna is a renowned public relations and public affairs professional, with extensive experience in directing communications for Nigeria’s largest public and private sector companies as well as international investors seeking market entry. We could not have chosen a better person to chair the Leadership Lecture”

Unilever CEO for Marketing Edge Summit

Unilever Nigeria, Ghana CEO, Yaw Nsarkoh has confirmed his participation in the forthcoming annual Marketing Edge National Marketing Summit. Nsarkoh who is globally reckoned for his thought-leadership credentials in the areas of marketing and capacity management will be guest speaker at the annual event. His speech will center on the theme of the summit, “Marketing Paradigms in the Age of Digitalisation.” This year’s MARKETING EDGE National Marketing Summit holds Friday, July 6, at the prestigious Radisson Blu Hotel in Ikeja GRA. Nsarkoh’s disclosure and confirmation completes a line-up of high-powered marketing and advertising professionals who will be speakers and Panelists as they are have indicated interest to be a part of the highly anticipated summit.

Tecno Partners Genesis Deluxe

In its bid to continually provide its teeming customers and fans with experiences that will leave lasting impressions, Tecno Mobile has partnered the Genesis Deluxe Cinemas and other top brands in Nigeria to exclusively screen the highly anticipated Marvel Studio’s AVENGERS: INFINITY WAR. From the red carpet hosted by Shine to the screening room, the star studded event which held at The Palms Cinema, Lekki recently, had guests, cinema goers and Marvel fans alike reeling in excitement at the cinematic moments/experiences that were created. As is a norm at red carpet events such as this, Selfies made up a large percentage of images captured at the event. Being a camera-centric brand with strong focus on Clear Selfies and with the recent launch of its 20MP and 24MP Camon X series, Tecno was on ground to provide guests with an experience to rival that of The Avengers .