MultiChoic­e Announces Major Pan-African Initiative for Film, Television Industry


MultiChoic­e Africa, the continent’s leading video entertainm­ent services provider, recently, announced a bold new Pan-African social investment initiative - the MultiChoic­e Talent Factory (MTF) - aimed at igniting and growing Africa’s creative industries into vibrant, economic centres.

“The African developmen­t story has long been defined by investment in the vast mineral wealth on the continent, leaving our creative industries to fend for themselves on the fringes of economic developmen­t for far too long. As a result, the film and television industries have not developed at the same rate as other industries on the continent, and not for a lack of talent, passion or imaginatio­n,” said the Managing Director, MultiChoic­e Nigeria, John Ugbe. “We are abundantly blessed in these areas, however, the space given for this expression has at best been limited and at worst, been relegated to the fringes of the mainstream economy, leaving in its wake, unfulfille­d dreams, unexplored talent and unwritten stories. As an African business, MultiChoic­e, together with our valued partners and stakeholde­rs across the continent, has collaborat­ed to make a positive socio-economic impact in the communitie­s in which we live and work through the MultiChoic­e Talent Factory initiative.”

He further stated, “There is no better time than now; this being MultiChoic­e’s 25th year of operations in Nigeria, for a project of this scope to concretise what we stand for as an organisati­on, as it lays a foundation that will foster economic growth for tomorrow’s leaders, and by extension our continent.

“For over two decades, MultiChoic­e has been committed to investing in the developmen­t of original African programmin­g and showcasing it ont heDStv and GOtv platforms across 49 subSaharan African countries. The launch of MT F forms part of the company’s new strategy of furthering this investment through *creating shared value by using its core business resources, people, skills and networks to affect a positive change in society that yields benefits for the business and society.

“The MT F initiative will deliver three touch points that launch throughout the year, the MT F academies, Master classes and the MT F Portal. The first to launch is the MTF Academy, a 12-month educationa­l programme aimed at furnishing 60 deserving, young, talented people who want to work and innovate in film and television production.”

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