V-Class: Combination of Van, Mercedes-Benz Saloon
Following its market launch in 2014, the Mercedes-Benz V-Class immediately became an international success and more so in Nigeria since its introduction in 2017. This, according to Mr. Mirko Plath, Managing Director/CEO WeststarAssociates Limited (the Authorized General Distributor of Mercedes-Benz in Nigeria) is as a result of the international growth strategy of Mercedes-Benz “Vans goes global” with the goal to further extend the business unit’s technology leadership, expand existing brand activities and tap into new growth potential outside the core European markets. The V-Class according to Mr. Plath fits in perfectly to this global approach as it combines luxury, utility and performance for customers who want to have an enjoyable driving experience with the functionality of a van that can serve their daily needs for both personal use and work related activities as it comes with features that include a generous interior space, an attractive exterior design, technological leadership, high quality equipment and excellent safety highlights that sets it apart from its competitors. “Customers in Nigeria can now enjoy luxury and utility together in a van as the V-Class is built fol- lowing the excellent standards of Mercedes-Benz passenger cars and is equipped with a generous amount of interior space to accommodate business and family needs of different customer groups. From the interior and exterior designs to the safety and driving assistance systems, the new V-Class is way ahead in its segment.” The new V-Class comes in three different lines (Standard,AVANTGARDE and EXCLUSIVE) and in addition an exclusive AMG line which comes with refined sportiness. The standard V-Class line’s exteriordesignisequippedwith16-inchsteelwheels, halogen headlamps, a manual tailgate with fixed rear window and four individual seats in the rear.