Lan­come Un­veils African Women in Tem­ple Muse

THISDAY - - FAIRGROUND -

Lancôme Paris cel­e­brated African ex­cel­lence util­is­ing change mak­ers in its My Shade My Power Cam­paign at Tem­ple Muse, Vic­to­ria Is­land. Fol­low­ing its suc­cess in The UK, The French leader in cos­met­ics cap­i­talised on the in­flu­ence of lead­ing women in Nige­ria while un­veil­ing its Teinte Idole Ul­tra Wear Foun­da­tion avail­able in 40 shades to the African mar­ket.

With 46 lead­ing ladies, in­clud­ing three he­roes who shared their per­sonal sto­ries, the cam­paign fea­tured me­dia pace set­terBetty Ira­bor, a mu­si­cian- Waje, a pi­lot/nurse/ beauty queen- Powede Awujo, and some of Nige­ria’s no­table en­trepreneurs, and prom­i­nent ladies.

Tem­ple Muse Africa’s Lifestyle Con­cept store was trans­formed into a Parisian oa­sis. The spec­tac­u­lar night kicked off with Head In­ter­na­tional Make Up Artist- David Co­ran­son Beaudu do­ing live demon­stra­tions at the pop up space. Guests were wel­comed by Parisian Chic styled hostesses, ex­otic cock­tails and hors d’oeu­vres.

The MC- Eku Ede­wor an­nounced to the buzzing, stylish crowd to make their way through a tun­nel, to a trans­formed mag­i­cal space draped in leaves, pink lights, and had #Lan­comeNige­ria float­ing in the pool. Fol­low­ing her wel­come re­marks, Eku in­tro­duced the Busi­ness De­vel­op­ment Man­ager, Sub Sa­ha­ran Africa- Cyrielle Gbadja to do the honors of the un­veil­ing.

Cyrielle wel­comed the an­tic­i­pat­ing crowd once again and spoke about Lancôme cel­e­brat­ing black ex­cel­lence with this his­tor­i­cal cam­paign. Shar­ing the stage with the L’Oreal, Ella Afrique and Glam Brand Agency teams, who had a role to play in the ex­e­cu­tion of the cam­paign on stage, Cyrielle stated that Lancôme spends mil­lions of dol­lars on re­search and de­vel­op­ment of black skin. This cam­paign is un­like any other Lancôme has done be­fore as the African cam­paign fo­cused on the di­ver­sity in beauty across var­i­ous ages.

Hav­ing launched al­ready in­ter­na­tion­ally, the foun­da­tion is an ad­di­tion to the Teint idole range of con­cealer, foun­da­tion stick cre­ated by the L’Oréal-owned brand, which also in­cludes Teint idole con­cealer, foun­da­tion stick, and Teint Idole cush­ion.

Lancôme is at the fore­front of the cos­metic in­dus­try as it is the only make up brand with a foun­da­tion that lasts 24 hours, has a matte fin­ish, and has the most shades for women world­wide. All Lan­come three axes prod­ucts are avail­able at Essenza stores and dur­ing one month at the Lancôme Pop Up at Tem­ple Muse.

L-R: Chi­zor Mal­ize, Uche Pe­dro, Betty Ira­bor and Funmi Vic­tor Okigbo

L-R: Rita Eze, Ink Eze, Jus­tice Jumoke Pe­dro

Sala­matu Gba­jabi­amila and Daugh­ter

L-R: Omoyemi Ak­erele, Titi Fowora, Mazzi Odu and Bola Ba­lo­gun

L-R: Ndidi Obioha, Betty Ira­bor, Chi­zor Mal­ize and Ojy Okpe

Cyrielle Gbadja and Bola Ba­lo­gun

Derin Odugbe­san-Thomas

David Co­ran­son Beaudu

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