Firms Rally to Support Literature, Arts


In their commitment to promote Literature and Arts fields in the country, indigenous organisati­ons, including Coca Cola, Swift Telephone Network, Impresio Africa, Mariteam, Masterkids, Qwint Perfect, So yummy and League Pharmacy and Servis Consult internatio­nal, as well as Y’s Men’s Club of Lagos have rallied round an initiative to enhance its outcome on lives and economy.

The initiative ‘Moonlight Tales’ is a show that seeks to bring together a community of like-minded people and also give young poets a chance to explore & express themselves towards cultural advancemen­ts.

According to the convener, Feranmi Okafor, the programme was thought of to expand the world of literature being an aspect of culture that is instrument­al to economic developmen­t

Moonlight Tales is not just a show, it’s a journey and lifestyle. People come together to tell a story through Art and bring solutions to the issues we face in all spheres of life. In a broader sense, it would aid the developmen­t of the social, political and economic life of the people.

In her comment, one of the participan­ts, Cecilia Adelaja said, “Moonlight Tales 2.0 was no doubt a success than it was last year, there was just something about the atmosphere that relaxed my mind both mentally and spirituall­y. They’ve always said words have a way of tapping into the inner mind of humans.

This programme definitely made me feel at peace to the extent of revealing certain aspects of myself that I have not realised in 18 years”.

Others in the team that brought the initiative to live were Raheemat Alaga, Ayanfeoluw­a Odious,Walter Osaretin, Banji Coker, Wani and Pascal.

The 17-year old poet who is is also an advocate for nation building and youth developmen­t is a recipient of several awards and was recently nominated as a global scholar to represent Nigeria in the Global Young Leaders Conference, in the United States of America. in the last two years.

“She has been able to connect with mothers and their growing children together through her exemplary teachings, tips and lifestyle activities.

These are some of the reasons why we are delighted to extend the ambassador­ial deal as Nunu milk is a brand that is synonymous with the growth of children.”

Regional Category Marketing Manager, Nunu Milk, Foluke Makinde added: “Every mother’s interest is centered on her children’s growth and nothing makes her feel more proud than when she knows her children are growing mentally, physically and emotionall­y.

As a brand, we are committed to the total wellbeing of every child and we will continue to champion good nutrition and smart growth so that Nigeria’s future leaders grow every day with the right formulatio­ns.

Responding, Oboli thanked the company for trusting and giving her the opportunit­y to continue to promote the cause of mothers and their growing children.

“Nunu contains all the nutrition needed for wholesome every day growth and I believe my passion for a healthy growth for children via good nutrition is in perfect synergy with the brand.

“It is necessary that as mothers, we pay attention to kids’ nutrition by ensuring that their daily intake helps them grow in all facets. This is my third year as the Brand Ambassador; I will continue to spread the brand’s messaging of smart growth and nutrition amongst children,” she said.

No fewer than 400 children across the country have entered for the 2018 Indomie Independen­ce Day Award (IIDA).

This was disclosed as the company announced that it has concluded the search for this year’s contest.

IIDA is an annual Corporate Social Responsibi­lity (CSR) activity organised every October by Dufil Prima Foods, to identify, celebrate and reward Nigerian children for unique acts of bravery in three categories: Physical Bravery, Intellectu­al Bravery and Social Bravery.

The 2018 edition of the award is supported by TVC Communicat­ions and Stanbic IBTC.

Like the previous years, the organisers said that three winners, one from each award category, would be rewarded with educationa­l scholarshi­p worth millions of naira.

During the search, two independen­t research agencies - Marks Analytics & Research Services Ltd and BanahGrace Research Agency, were engaged to thoroughly comb the country and fish out outstandin­g young heroes for recognitio­n.

The field search exercise, which lasted for over eight weeks, took place majorly in 12 states: Lagos, Ondo, Rivers, Edo, Akwa-Ibom, Imo, Abia, Kano, Kaduna, Abuja, Jos and Benue states.

While it lasted, the search exercise explored various locations in the country to gather and verify stories about heroic children who are 15 years and below.

Group Public Relations and Events Manager, Dufil Prima Foods, Mr. Tope Ashiwaju, said that the company appreciate­d the energy that went into the search and the great interest received from members of the public.

He explained further: “Now that the search has ended, we are moving into the next phase of the award,which is the verificati­on and simulation of the stories . So far, a total of 37 children, who displayed courage despite dangers and personal injury to themselves have been rewarded. This year, we are adding three nominees to that number and we are not leaving anyone behind. Every deserving child from every social economic class across Nigeria is being considered.”

On her part, Principal Consultant, BanahGrace, one of the Independen­t Research Agencies, tasked with the 2018 exercise, Abiola Olanipekun, said the said process was thorough, adding that the exercise dug up over 400 heroic stories.

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