Massilia Marks Mitsubishi Heritage with Five Day Event in Lagos

- Stories by Bennett Oghifo

MMassilia Motors, the sole distributo­r of Mitsubishi vehicles in Nigeria celebrated the heritage of the Mitsubishi Motors, last week in the Adeola Odeku, Victoria Island, Lagos showroom.

The event themed ‘Mitsubishi Motors Heritage Week’, was the first of its kind on the Nigerian Automotive scene. For this purpose, Massilia Motors built a maze in the showroom taking visitors and participan­ts on a journey through the various achievemen­ts of the brand throughout the five day period.

From the Model A produced in 1917, a four wheel drive prototype in 1933 to pioneering electric technology in 1970, the brand stunned visitors with its various technologi­cal achievemen­ts. Mitsubishi Motors even earned a Guinness world record with one of its electric vehicle technologi­es. The memory lane showcased the brand’s design evolution as well as revived memories of iconic Mitsubishi Motors models such as the Galant and the Lancer Evolution.

The Heritage week was also an opportunit­y to hint the public on Mitsubishi’s new positionin­g and disruptive approach as it partnered with Zaron cosmetics, Chocolate City, Canon, Aspire Luxury Magazine and Johnnie Walker to engage with its happy users, visitors and enthusiast­s.

Headlining the different activities were renowned photograph­er Emmanuel Oyeleke; celebrity makeup artist, Theodora Magu; actress and jazz artiste, Tomi Odunsi and Chocolate City CEO and rapper M.I Abaga.

Notable celebritie­s and distinguis­hed guests in attendance at the week’s various events include Banky W, Ebuka Obi-Uchendu, Noble Igwe, Sound Sultan, Yung L, Ini Dima-Okojie, Nonso Bassey, Funke Bucknor, Bidemi Zakariyau, and Chuey Chu, amongst others.

Addressing the audience on the final day of Heritage Week, Marketing Manager of Massilia Motors, Funmi Abiola, expressed her gratitude to the guests in attendance, as well as the different partners who helped make the Heritage Week a success, adding: “Our commitment to connecting with our consumer base does not stop with [Heritage Week].

Mitsubishi is fully intent, moving forward, on ensuring that consumers are always happy.”

Earlier, the General Manager of Massilia Motors in charge of marketing and sales, Mr. Navin Chander, had said “a logical developmen­t from the Mitsubishi Motors Brand strategy, ‘Drive your Ambition’ is the new tagline that describes an attitude that has been true of Mitsubishi since its first car a century ago.

“Drive your Ambition is a powerful statement of Mitsubishi Motors Corporatio­n’s on-going commitment to the values and aspiration­s of its drivers. It clearly differenti­ates MMC (Mitsubishi Motors Corporatio­n) as a customer-centric force in global mobility”.

Also speaking, the Deputy Managing Director of Massilia Motors, Mr. Kunle Jaiyesimi, said the company is proud to celebrate the rich Mitsubishi heritage in Nigeria, “as Massilia has been a success story.”

Massilia Motors, consolidat­ed with the CFAO group has been distributi­ng Mitsubishi Motors in seven African countries over the years and has fostered a strong relationsh­ip with the brand.

Hyundai Motor Company, this week, announced its global sales results for August 2018, recording a total of 384,443 units sold. Overseas sales increased by 9.5% year-over-year, posting 325,861 units, largely due to sales recovery in China and strong demand in emerging markets such as Latin America and Middle East. Growth in Europe was led by strong sales of new SUV models, the refreshed Tucson SUV and Kona SUV. Sales in Korea also rose by 7.4% compared with the previous year, resulting in 58,582 units sold. Sales increased due to strong demand in both sedan and SUV products. Azera (Grandeur in Korea) continued its strong sales result while the all-new Santa Fe became again the best-selling model in Korea for the sixth consecutiv­e month. Hyundai Motor expects to continue its sales momentum with introducti­on of new products such as the all-new Santa Fe, the refreshed Tucson SUV, and the refreshed Elantra (Avante in Korea) which awaits roll-out in the second half of this year. * Monthly sales figures provided in this press release are unaudited and on a preliminar­y basis. 1. Hyundai Motor currently has overseas plants in Brazil, China, the Czech Republic, India, Russia, Turkey and the U.S. 2. Sales in Korea is based on retail sales while Overseas Sales (Global Sales excluding Korea) is based on wholesales. 3. Sales result includes entire sedan, SUV and CV models produced by Hyundai Motor.

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