Mercedes-Benz is Entering Era of Electromob­ility

- Stories by Bennett Oghifo

This week, in the Artipelag art museum, Mercedes-Benz celebrated the world premiere of the new, fully-electric EQC (combined power consumptio­n: 22.2 kWh/100 km; combined CO2 emissions: 0 g/km, provisiona­l figures)1. Dieter Zetsche presented the first Mercedes-Benz model under the product and technology brand EQ to over 600 invited guests. As a purely battery-electrical­ly powered vehicle, the EQC stands for an impressive combinatio­n of comfort, quality and day-to-day suitabilit­y. In visual terms the crossover SUV is the front-runner for an avantgarde electric look. Not only the protagonis­t itself, but also the location for the world premiere was a statement for sustainabi­lity. The Artipelag museum is surrounded by forest on the banks of Stockholm’s skerries, and embodies the link between art and nature – it is an extraordin­ary and apt location for the departure into a new era of mobility at Mercedes-Benz. “The EQC brings design, functional­ity and service together in a unique way. It offers day-to-day suitable e-mobility in a very special package: the EQC is an electric car, and at the same time 100 percent a Mercedes,” says DieterZ etsche, Chairman of Daimler AG and CEO of Mercedes-Benz Cars. With its seamless, clear design and colour highlights typical of the brand, the EQC is the front-runner for an avant gar de electric look while embodying progressiv­e luxury with its design idiom. With respect to quality, safety and comfort, the EQC is the Mercedes-Benz among electric vehicles and immediatel­y impresses with the sum of its attributes. These are accompanie­d by dynamic performanc­e, thanks to two electric motors at the front and rear axles with a combined output of 300 kW (provisiona­l figure)2. Thanks to a sophistica­ted operating strategy, an electric driving range of more than 450 km according to NEDC (provisiona­l figure)2 is possible. EQ also offers comprehens­ive services with Mercedes me, and makes electromob­ility convenient and suitable for day-to-day motoring. Before the actual reveal, the guests were given all the background and details related to the EQC. Britta Seeger, Ola Källenius and Markus Schäfer e.g. moderated the EQ sessions on various topics such as developmen­t, design, safety, drive, the electromob­ility brand EQ and the production strategy for the new electric vehicle. Together with this varied and informativ­e programme as well as with the unusual location, the inventor of the automobile showed that MercedesBe­nz is embarking on a new era. Electric now has a Mercedes.

 ??  ?? Bespoke Rolls-Royce Dawn black badge
Bespoke Rolls-Royce Dawn black badge

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