Goge Africa Targets Tourism Boost in Latest Rebranding
In a move that would further advance the richness of African culture to the world, culture and tourism firm,Goge Africa has relaunched itself into the industry to gain more impact.
The firm informed that its latest drive was in preparation of its 20th anniversary that comes up next year October , as well as need to explore the sector more deeply, in the interest of Africa.
Addressing members of the press recently, Chief Executive Officer of the outfit, Amb.Metche Isaac Moses recalled that the company started 19 years ago with little experience about the industry ,but has been able to stamp its feet in the $4billion space,with its commitment and passion for the job.
Moses explained further that as part of the
The Association of Forensic Accounting Researchers (AFAR), has elected Prof. Muhammad Akaro Mainoma, as the Chairman of its Advisory Council and Board of Trustees.
A statement by the association also explained that President of AFAR, Dr. Godwin Oyedokun and 1st Vice President, Dr. Titilayo Fowokan were also elected the 1st Vice Chairman and 2nd Vice Chairman of the council respectively.
In his new role, Mainoma is to assume responsibilities for leading the association to growth and efficiency, given his experience in corporate governance, public sector and international accounting.
Mainoma belongs to several professional and academic bodies both in Nigeria and abroad, including the Chartered Institute of Taxation of Nigeria, CITN, Association of rebranding exercises, the organizations would be expanding its operations in tourism, events & festivals, culture, consultancy, media & production and a digital craft store.
He added that the firm’s activities would henceforth ensure active participation of all stakeholders ,most especially the youths.
Managing Director of the firm, Amb. Nneka Isaac-Moses,also pointed out the strong need for Africans to understand their different culture to aid progress in the continent.
She said that the firm was out to realise this, leveraging the right talent ,resources and channels to tell African stories just as it is.
Shedding more light on the agenda of the firm’ s 20th anniversary, Nneka said,” over the National Accountants of Nigeria (ANAN) and International Association of Accounting Educators and Researchers, amongst others.
He has served in several capacities in both public and private sector. He was a Commissioner for Finance in Nasarawa State and the immediate past Vice Chancellor of Nasarawa State University, Keffi.
Commenting on his new role, Mainama said: “I’m delighted to be part of this opportunity for a focussed research. As the field is getting recognition in our land, there is need to support it with cutting edge researches to explain phenomena and articulate basis of decision.
“At this board, we shall discuss the possibility of floating a journal of Forensic Accounting and Fraud Investigation, JFAFI, as soon as possible, to provide an outfit for the publication of forensic researches only. years,we have acted as consultants to festivals within and beyond. Next year,we are considering floating our own festival to commemorate our 20th anniversary.There shall also be an anniversary gala, tourism and culture symposium/conference, boat cruise and African tour to select cities.
She also expressed the willingness of the brand to partner with corporate organizations and individuals interested in exploring opportunities on the sector.
This according to her ,in addition to government input,would help drive growth in the sector.
The highlight of the programme was unveiling of the company’s new logo that comes in yellow, orange and brown colours, depicting Africa as a land of happiness and sunshine.
Capri-Sonne, the favourite fruit drink of children in Nigeria, has launched a new national consumer promo tagged the “Beach Ball Promo”. The promo, which includes a free Beach Ball in every carton of Capri-Sonne, is expected to create more fun moments for kids by ensuring a stimulating unboxing moment and encouraging them to play some more.
The “Beach Ball Promo” will offer children across Nigeria one more reason to enjoy their favourite fruit drink, as nothing speaks to a child’s playfulness like a bouncing beach ball which can be used in all sorts of exciting games.
For a brand universally associated with creating fun moments for children, the Capri-Sonne “Beach Ball Promo” will seek to enhance brand affinity and product consumption through activities that encourage active play for kids whilst having a taste of fun.
The promo is being amplified nationwide with an effective media campaign running on major regional and national television channels and radio stations in the country. It will also be simultaneously driven through advertisements on billboards, engagements on digital platforms, point of sales outlets and experiential consumer engagement platforms in various cities to connect with consumers.
According to the Deepanjan Roy, the Managing Director of Chi Limited, the Capri-Sonne “Beach Ball Promo” is another unique platform to reward fun loving consumers across Nigeria.
“The Capri-Sonne Beach Ball Promo is an opportunity to gift more fun moments to millions of children, and reward them as they relish the delicious taste of fun and excitement in every carton of their favourite drink purchased within the promo period,” he stated.
Itel Mobile has concluded the nationwide campus tour of one its latest phones, the Itel S13 with a dance competition at Federal College of Education, Technical Akoka, Lagos.
Speaking at the event in Lagos, the Marketing Manager, Itel Mobile, Oke Umurhohwo, stated that as part of efforts to create awareness for the S13 brand, they visited different higher institutions such as Ahmadu Bello University, Adekunle Ajasin University, University of Ibadan.
“We are here for the Itel S13 I got the move contest nationwide campus tour and this is the last day. We go to different schools, such as Ahmadu Bello University, Adekunle Ajasin University, University of Ibadan and now to Lagos,” he noted.
He said that in line with creating awareness for the brand, they organised a dance competition where the best dancer was given N500,000.
Umurhohwo further stated that there were different forms of dances and in the end; the prize money was given to the most versatile, most active and engaging dancer.
According to him, “At Itel, we have different model series, we have the B, A and S series. The S series is more for the youth. The series is trendy and reliable. This is majorly the target market of this phone. This programme has been ongoing for like a month. This is the first time we are doing the programme to promote the Itel S13. We hope that this event will increase the awareness for the Itel S13 and part of the way it will do that is having a media plan around the Students. We are expecting Students from all the campuses in Lagos State.
The more awareness increases, the more sales increases. One major feature that the Itel S13 has is the 13mega pixel, the self-camera, it is friendly, affordable and reliable. The phone is sold for 23,800. We have visited 10 Schools in Nigeria.”